Articles by John Braun

Dominate the Web with Mini-Sites

April 2, 2012

Your cleaning company can pop up all over the search engines with this strategy. But first you’ll need to learn these few tricks. Last month I wrote about using blogs to get more clients. One option for blogging is the use of mini-websites, or mini-sites.


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Blogging Your Way to More Business

March 1, 2012
Blogging is a great way to communicate with your clients and prospects. In case you’re wondering, a “blog” is a web log that allows you to create an online journal about a particular theme.
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Using Google Adwords to Pull in Prospects

February 13, 2012
Over the last two months we’ve covered the basics of Adwords and how to develop an Adwords campaign.
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Setting Up a Google Adwords PPC Campaign

January 4, 2012
Last month I began a new three-part series on Adwords and your pay-per-click campaign. We identified what it was, when to use it, when not to use it and how it can help.
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Google Adwords and PPC

December 12, 2011
Over the last few years I've written a few ICS Web Exclusives about Google Adwords, but there are some new things you should be aware of if you're spending money on Adwords.
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Executing Your Direct Mail Campaign

November 11, 2011

This month we’ll talk a bit more on the actual execution of what it takes to get your targeted direct mail campaign mailed out to best effect.
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Target the Best Neighborhoods in Town

October 6, 2011

Yes, getting cleaning clients online is terrific, but you never want to put all your advertising dollars in one basket.


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Web site Makeover: Eight Easy Fixes to Book More Cleaning Jobs

September 14, 2011

How well does your cleaning website work? You can clearly tell by the number of jobs you book from your site.


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Get Your Cleaning Web site Up and Running

August 3, 2011
Last month we talked about your options for a cleaning Web site. Now we’ll talk about the specifics of what you need to get a site up and running.
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Options For Building a Cleaning Website

July 6, 2011
The web has likely been the biggest return for more cleaners than any other advertising source. And more than ever, you have many options for building a website.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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