Articles by John Braun

Going Mobile With Your Cleaning Website

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Mobile Internet is now one of the key media outlets consumers use to find local businesses.

 


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Dominate the Web with Mini-Sites

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Your cleaning company can pop up all over the search engines with this strategy. But first you’ll need to learn these few tricks. Last month I wrote about using blogs to get more clients. One option for blogging is the use of mini-websites, or mini-sites.


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Blogging Your Way to More Business

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Blogging is a great way to communicate with your clients and prospects. In case you’re wondering, a “blog” is a web log that allows you to create an online journal about a particular theme.
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Using Google Adwords to Pull in Prospects

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Over the last two months we’ve covered the basics of Adwords and how to develop an Adwords campaign.
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Setting Up a Google Adwords PPC Campaign

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Last month I began a new three-part series on Adwords and your pay-per-click campaign. We identified what it was, when to use it, when not to use it and how it can help.
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Google Adwords and PPC

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Over the last few years I've written a few ICS Web Exclusives about Google Adwords, but there are some new things you should be aware of if you're spending money on Adwords.
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Executing Your Direct Mail Campaign

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This month we’ll talk a bit more on the actual execution of what it takes to get your targeted direct mail campaign mailed out to best effect.
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Target the Best Neighborhoods in Town

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Yes, getting cleaning clients online is terrific, but you never want to put all your advertising dollars in one basket.


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Web site Makeover: Eight Easy Fixes to Book More Cleaning Jobs

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How well does your cleaning website work? You can clearly tell by the number of jobs you book from your site.


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Get Your Cleaning Web site Up and Running

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Last month we talked about your options for a cleaning Web site. Now we’ll talk about the specifics of what you need to get a site up and running.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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