Articles by John Braun

Setting Up a Google Adwords PPC Campaign

January 4, 2012
Last month I began a new three-part series on Adwords and your pay-per-click campaign. We identified what it was, when to use it, when not to use it and how it can help.
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Google Adwords and PPC

December 12, 2011
Over the last few years I've written a few ICS Web Exclusives about Google Adwords, but there are some new things you should be aware of if you're spending money on Adwords.
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Executing Your Direct Mail Campaign

November 11, 2011

This month we’ll talk a bit more on the actual execution of what it takes to get your targeted direct mail campaign mailed out to best effect.
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Target the Best Neighborhoods in Town

October 6, 2011

Yes, getting cleaning clients online is terrific, but you never want to put all your advertising dollars in one basket.
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Web site Makeover: Eight Easy Fixes to Book More Cleaning Jobs

September 14, 2011
How well does your cleaning website work? You can clearly tell by the number of jobs you book from your site. For the cleaning company who uses the web effectively, it’s easily one of the cheapest ways to get clients.
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Get Your Cleaning Web site Up and Running

August 3, 2011
Last month we talked about your options for a cleaning Web site. Now we’ll talk about the specifics of what you need to get a site up and running.
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Options For Building a Cleaning Website

July 6, 2011
The web has likely been the biggest return for more cleaners than any other advertising source. And more than ever, you have many options for building a website.
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Postcards: Keep On Schedule, On Message and On Target

May 11, 2011
The Internet is all the rage, yet tried and true advertising techniques are still very profitable for cleaning companies.
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Are Groupon Coupons Good For Cleaning Companies?

April 6, 2011
Many online marketing companies offer special coupon incentives. Groupon, Living Social, Flutter, Clip Mobile, Coupon Cabin, and Google Coupon Feeds are just a few.
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Facebook Part II: Marketing Your Page

March 1, 2011
Last month we looked at how to set up your Facebook page. Here’s where it starts getting good: now that you’ve got a Facebook page set up, it’s time to market your page and use it to get clients.
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The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.


ICS Cleaning Specialist Magazine


2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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