Articles by John Braun

Get Your Cleaning Web site Up and Running

By John Braun
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Last month we talked about your options for a cleaning Web site. Now we’ll talk about the specifics of what you need to get a site up and running.
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Options For Building a Cleaning Website

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The web has likely been the biggest return for more cleaners than any other advertising source. And more than ever, you have many options for building a website.
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Postcards: Keep On Schedule, On Message and On Target

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The Internet is all the rage, yet tried and true advertising techniques are still very profitable for cleaning companies.
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Are Groupon Coupons Good For Cleaning Companies?

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Many online marketing companies offer special coupon incentives. Groupon, Living Social, Flutter, Clip Mobile, Coupon Cabin, and Google Coupon Feeds are just a few.
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Facebook Part II: Marketing Your Page

By John Braun
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Last month we looked at how to set up your Facebook page. Here’s where it starts getting good: now that you’ve got a Facebook page set up, it’s time to market your page and use it to get clients.
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How Facebook Can Benefit Cleaners

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Facebook is one of the biggest websites in the world. Known as a social networking site, Facebook surpassed the traffic of Google in March 2010.
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A Google Places Listing in Five Easy Steps

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What I’ll do here is walk you, step-by-step, through signing up for a free listing on Google Places. Then I’ll show you how to tweak your listing for the best chance of showing up on top. This is the easiest and fastest way to get listed on Google. 
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Turn Website Lurkers into Paying Clients

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Many cleaners are confused as to why they aren’t booking jobs from their website. I sometimes speak with cleaners who already have the top rankings in Google or who are spending a fortune on pay-per-click, but are getting no calls. 
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Getting Your Website to the Top

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The hottest advertising right now is the Internet. You ideally want to rank at the top of searches without paying a small fortune. Often, this can be done for little to no cost if you do it right.
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Turn Up the Radio in Your Marketing!

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You may have noticed an influx of radio salesmen calling lately. Radio stations are hurting for more advertisers. Sure, the economy is having some impact, but the Internet is likely the major cause.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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