Articles by John Braun

Web site Makeover: Eight Easy Fixes to Book More Cleaning Jobs

How well does your cleaning website work? You can clearly tell by the number of jobs you book from your site.


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Get Your Cleaning Web site Up and Running

Last month we talked about your options for a cleaning Web site. Now we’ll talk about the specifics of what you need to get a site up and running.
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Options For Building a Cleaning Website

The web has likely been the biggest return for more cleaners than any other advertising source. And more than ever, you have many options for building a website.
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Postcards: Keep On Schedule, On Message and On Target

The Internet is all the rage, yet tried and true advertising techniques are still very profitable for cleaning companies.
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Are Groupon Coupons Good For Cleaning Companies?

Many online marketing companies offer special coupon incentives. Groupon, Living Social, Flutter, Clip Mobile, Coupon Cabin, and Google Coupon Feeds are just a few.
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Facebook Part II: Marketing Your Page

Last month we looked at how to set up your Facebook page. Here’s where it starts getting good: now that you’ve got a Facebook page set up, it’s time to market your page and use it to get clients.
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How Facebook Can Benefit Cleaners

Facebook is one of the biggest websites in the world. Known as a social networking site, Facebook surpassed the traffic of Google in March 2010.
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A Google Places Listing in Five Easy Steps

What I’ll do here is walk you, step-by-step, through signing up for a free listing on Google Places. Then I’ll show you how to tweak your listing for the best chance of showing up on top. This is the easiest and fastest way to get listed on Google. 
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Turn Website Lurkers into Paying Clients

Many cleaners are confused as to why they aren’t booking jobs from their website. I sometimes speak with cleaners who already have the top rankings in Google or who are spending a fortune on pay-per-click, but are getting no calls. 
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Getting Your Website to the Top


The hottest advertising right now is the Internet. You ideally want to rank at the top of searches without paying a small fortune. Often, this can be done for little to no cost if you do it right.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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