- THE MAGAZINE
Articles by John Braun
The hottest advertising right now is the Internet. You ideally want to rank at the top of searches without paying a small fortune. Often, this can be done for little to no cost if you do it right.
You may have noticed an influx of radio salesmen calling lately. Radio stations are hurting for more advertisers. Sure, the economy is having some impact, but the Internet is likely the major cause.
It’s only natural that when you first get in business, you think of ideas for a great slogan. You want something your prospects will remember. You need something that makes your competition tremble in fear.
E-mail is a very cost-effective way to advertise to your clients. Heck, it’s practically free. But the dilemma sometimes lies in getting your client to give you their e-mail address.
The following is what I found based on my personal experience in my local city, Pensacola, Fla. Just so you know, I never dismiss any option without first reviewing my goals crunching the numbers and deciding what's best for my company.