Articles by John Braun

Postcards: Keep On Schedule, On Message and On Target

May 11, 2011
The Internet is all the rage, yet tried and true advertising techniques are still very profitable for cleaning companies.
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Are Groupon Coupons Good For Cleaning Companies?

April 6, 2011
Many online marketing companies offer special coupon incentives. Groupon, Living Social, Flutter, Clip Mobile, Coupon Cabin, and Google Coupon Feeds are just a few.
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Facebook Part II: Marketing Your Page

March 1, 2011
Last month we looked at how to set up your Facebook page. Here’s where it starts getting good: now that you’ve got a Facebook page set up, it’s time to market your page and use it to get clients.
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How Facebook Can Benefit Cleaners

February 2, 2011
Facebook is one of the biggest websites in the world. Known as a social networking site, Facebook surpassed the traffic of Google in March 2010.
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A Google Places Listing in Five Easy Steps

January 5, 2011
What I’ll do here is walk you, step-by-step, through signing up for a free listing on Google Places. Then I’ll show you how to tweak your listing for the best chance of showing up on top. This is the easiest and fastest way to get listed on Google. 
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Turn Website Lurkers into Paying Clients

December 10, 2010
Many cleaners are confused as to why they aren’t booking jobs from their website. I sometimes speak with cleaners who already have the top rankings in Google or who are spending a fortune on pay-per-click, but are getting no calls. 
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Getting Your Website to the Top

October 8, 2010

The hottest advertising right now is the Internet. You ideally want to rank at the top of searches without paying a small fortune. Often, this can be done for little to no cost if you do it right.
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Turn Up the Radio in Your Marketing!

August 3, 2010

You may have noticed an influx of radio salesmen calling lately. Radio stations are hurting for more advertisers. Sure, the economy is having some impact, but the Internet is likely the major cause.
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Catchy Slogans: A Waste of Space?

May 24, 2010

It’s only natural that when you first get in business, you think of ideas for a great slogan. You want something your prospects will remember. You need something that makes your competition tremble in fear.
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Advertising Mistakes You Can't Afford to Make

May 11, 2010
Bad advertising choices can quickly kill a company. After labor, advertising is one of the biggest expenses for most cleaning companies. A few wrong choices can lead to thousands of lost profit dollars.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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