Articles by John Braun

How Facebook Can Benefit Cleaners

February 2, 2011
Facebook is one of the biggest websites in the world. Known as a social networking site, Facebook surpassed the traffic of Google in March 2010.
Read More

A Google Places Listing in Five Easy Steps

January 5, 2011
What I’ll do here is walk you, step-by-step, through signing up for a free listing on Google Places. Then I’ll show you how to tweak your listing for the best chance of showing up on top. This is the easiest and fastest way to get listed on Google. 
Read More

Turn Website Lurkers into Paying Clients

December 10, 2010
Many cleaners are confused as to why they aren’t booking jobs from their website. I sometimes speak with cleaners who already have the top rankings in Google or who are spending a fortune on pay-per-click, but are getting no calls. 
Read More

Getting Your Website to the Top

October 8, 2010

The hottest advertising right now is the Internet. You ideally want to rank at the top of searches without paying a small fortune. Often, this can be done for little to no cost if you do it right.
Read More

Turn Up the Radio in Your Marketing!

August 3, 2010

You may have noticed an influx of radio salesmen calling lately. Radio stations are hurting for more advertisers. Sure, the economy is having some impact, but the Internet is likely the major cause.
Read More

Catchy Slogans: A Waste of Space?

May 24, 2010

It’s only natural that when you first get in business, you think of ideas for a great slogan. You want something your prospects will remember. You need something that makes your competition tremble in fear.
Read More

Advertising Mistakes You Can't Afford to Make

May 11, 2010
Bad advertising choices can quickly kill a company. After labor, advertising is one of the biggest expenses for most cleaning companies. A few wrong choices can lead to thousands of lost profit dollars.
Read More

Don't Write Off Newspaper Advertising

March 16, 2010
Look at the newspaper, one of the first mass advertising media. It’s still a profitable form of advertising for some cleaners, but is it right for you?
Read More

How to Get E-mail Addresses From Prospects and Clients

March 8, 2010

E-mail is a very cost-effective way to advertise to your clients. Heck, it’s practically free. But the dilemma sometimes lies in getting your client to give you their e-mail address.
Read More

Your Online Options: Dollars to Dollars, Click to Click

February 8, 2010

The following is what I found based on my personal experience in my local city, Pensacola, Fla. Just so you know, I never dismiss any option without first reviewing my goals crunching the numbers and deciding what's best for my company.
Read More



Image Galleries

The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.


ICS Cleaning Specialist Magazine


2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

Table Of Contents Subscribe

Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
View Results Poll Archive


Get Paid! book cover
Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.pngcrc logo