Articles by John Braun
January 5, 2011
What I’ll do here is walk
you, step-by-step, through signing up for a free listing on Google Places. Then
I’ll show you how to tweak your listing for the best chance of showing up on
top. This is the easiest and fastest way to get listed on Google.
December 10, 2010
Many cleaners are confused
as to why they aren’t booking jobs from their website. I sometimes speak with
cleaners who already have the top rankings in Google or who are spending a
fortune on pay-per-click, but are getting no calls.
October 8, 2010
The hottest advertising right now is the Internet. You ideally want to rank at the top of searches without paying a small fortune. Often, this can be done for little to no cost if you do it right.
August 3, 2010
You may have noticed an influx of radio salesmen calling lately. Radio stations are hurting for more advertisers. Sure, the economy is having some impact, but the Internet is likely the major cause.
May 24, 2010
It’s only natural that when you first get in business, you think of ideas for a great slogan. You want something your prospects will remember. You need something that makes your competition tremble in fear.
May 11, 2010
Bad advertising choices can quickly kill a company. After labor, advertising is one of the biggest expenses for most cleaning companies. A few wrong choices can lead to thousands of lost profit dollars. Read More
March 16, 2010
Look at the newspaper, one of the first mass advertising media. It’s still a profitable form of advertising for some cleaners, but is it right for you? Read More
March 8, 2010
E-mail is a very cost-effective way to advertise to your clients. Heck, it’s practically free. But the dilemma sometimes lies in getting your client to give you their e-mail address.
February 8, 2010
The following is what I found based on my personal experience in my local city, Pensacola, Fla. Just so you know, I never dismiss any option without first reviewing my goals crunching the numbers and deciding what's best for my company.
December 22, 2009
Let’s imagine for a moment what 2010 will bring. Hopefully you’ve set aside some time in the next couple weeks to create an advertising plan for the coming year. To create the plan, you surely need to consider trends in media.