Articles by John Braun

Advertising Predictions for 2010

December 22, 2009

Let’s imagine for a moment what 2010 will bring. Hopefully you’ve set aside some time in the next couple weeks to create an advertising plan for the coming year. To create the plan, you surely need to consider trends in media.
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Focus Your Niche With Social Media

December 17, 2009
What is social media? Basically, it’s a place online, such as a website, blog, or forum, where people gather to interact. It used to be a playground for teens and college students, but now every age group is using social media in a big way.
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The Advertising Rule You Should Never Break

November 30, 2009

There's one rule you should never break, or it might well kill your advertising budget. It's no wonder so much advertising ends up as wasted dollars. Like Michael Gerber says, small business owners are so busy being busy, they don't take time to plan.
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Your 15-Minute Advertising Strategy Guide

October 26, 2009

Here’s how you can plan the most profitable advertising for your cleaning business.

I’ll let you in on a little secret. Well, it’s not really a secret. Chances are, you’ve already heard about this but didn’t quite understand what it really meant because it wasn’t broken down into the proper terms.
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Take Advantage of Free Advertising With Social Media

September 21, 2009

Are you getting cleaning jobs online? Maybe some, but not as many as you’d like? Here are some ways to get free cleaning jobs with social media.
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Advertising That Brings Your Clients Back

August 18, 2009

The people who have already used you are the most likely people in the world to call you again. So why spend your entire advertising budget attempting to pull in people who don’t know who you are? Spend some of your dollars on your current clients.
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Don't Get Cheated by an SEO Company

July 20, 2009

SEO is short for search engine optimization. SEO companies exist to get your website ranked high in search engines like Google.

But cleaning companies should be cautious: Know what you're paying for before hiring an SEO company.
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How to Write a Profitable Google Adwords Ad

July 1, 2009

Google, the world’s largest search engine, accounts for slightly more than 50% of all searches made on the net. So when most people think of online searches, they think of Google.

But what is “Adwords?”
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Keep Your Clients Coming Back Again and Again

May 21, 2009

“Who was that carpet cleaner we hired last year? What was his company's name?”

This may come as a shock to you, but most of your clients don't remember who you are. It doesn't matter how thrilled they were with the job you did, they just can't remember you.
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Blogging is Easy Internet Marketing

April 17, 2009

Your clients are online. Many of them search the Internet to find a cleaning company instead of picking up the old Yellow Pages. Blogging is an important way to make sure it’s your company they connect with.
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