One of the biggest things to remember in advertising is "Do something different."

You don't want to be viewed as just another company sending out junk mail. Chances are, your prospect gets mail from companies just like yours every week. And furthermore, you're competing with dissimilar companies who bombard your prospect will junk mail. Every one of them is begging for your prospect's attention. 

One of the biggest things to remember in advertising is "Do Something Different."

You don't want to be viewed as just another company sending out junk mail. Homeowners get lots of junk mail every week. Getting a postcard from you doesn't excite them-even if the offer is 10 rooms of carpet cleaning for $29.99.

Google Adwords can be one of the best returns for your advertising dollar. Or it could be a huge waste of money. It’s all in how you use it. The ad space is so tiny that every single letter counts. 

E-mail marketing is wonderful. It's cheap, it's super effective and you can use it to keep in touch with your most valuable asset: your prospects and clients.

In most every major U.S. city, there are 1,000-3,000 searches every month for carpet cleaning. Smaller cities such as Pensacola, Fla. only have 75 to 200 searches per month. The Internet is becoming the new Yellow Pages for service companies.