Articles by John Braun

How to Write a Profitable Google Adwords Ad

July 1, 2009

Google, the world’s largest search engine, accounts for slightly more than 50% of all searches made on the net. So when most people think of online searches, they think of Google.

But what is “Adwords?”
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Keep Your Clients Coming Back Again and Again

May 21, 2009

“Who was that carpet cleaner we hired last year? What was his company's name?”

This may come as a shock to you, but most of your clients don't remember who you are. It doesn't matter how thrilled they were with the job you did, they just can't remember you.
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Blogging is Easy Internet Marketing

April 17, 2009

Your clients are online. Many of them search the Internet to find a cleaning company instead of picking up the old Yellow Pages. Blogging is an important way to make sure it’s your company they connect with.
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How to Design a Killer Sales letter

March 19, 2009

Using a letter to sell your service is much more effective than a postcard or a brochure. With a sales letter, you have space to tell your entire sales story.

"But who's gonna read a four page letter?"
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How Keywords Work For Carpet Cleaning Web Sites

February 19, 2009

When you set your web site up, post to your blog, and create incoming links, the keywords you choose are important. These keywords help search engines determine what keywords your site ranks for. Also, when you pay per click with Google Adwords or Yahoo, choosing the wrong keyword could cost you lots of money.
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Your Web Site Needs to Sell Your Business: Here's How

January 18, 2009

Why should a carpet-cleaning company have a web site?  First, it's super cheap.  Many companies find it's one of the best returns on their advertising dollar. But that’s not all. Not by a long shot.
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The No. 1 Marketing Success Secret

December 16, 2008

What does your marketing plan look like for 2009? Are you doing the same marketing you did in 2008? If you had your best year ever, by all means do it all over again. But otherwise, you're in for a big surprise. 
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Should We Give In to Price Shoppers?

November 20, 2008

A nice older gentleman stopped by my office the other day.  He was well dressed and well spoken.  He seemed to fit our typical client profile.  He said, "I've been meticulously reading your ads in the newspaper and I wanted to stop by for a quote."  I smiled and breathed a sigh of relief.  This guy should be an easy sell, like most of the prospects from our newspaper ads.
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Increase Your Advertising Response with Emotions

October 20, 2008

Without emotion, your sales copy is dead.

People buy with their emotions. Mrs. Jones doesn't get her carpet cleaned because she enjoys watching you drag hoses all over her house. But she may buy because she wants to feel happy with her home. In this case, she's buying happiness.
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Should You Advertise in the Yellow Pages?

September 15, 2008

Can the Yellow Pages work? Of course. It's worked okay for me. I know other cleaners for whom it's worked pretty well. But is it the best bang for your advertising buck? Here's the problem…

Many cleaning company owners go about planning their advertising backwards. They choose a medium and plan their message around it.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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