- THE MAGAZINE
Articles by John Braun
Going green is a hot topic these days. Nearly every type of company imaginable is putting on the “green” banner, so would it be wise for a small cleaning company to go green?
Many cleaners struggle to stay busy. Training, customer service and quality work are super important in our line of work.
It doesn’t matter which cleaning system you use. Truckmount, portable extractor, bonnet cleaning and encapsulation are all the same in the eyes of most consumers.
Once December 24th hits, most companies need to have a different marketing plan to keep busy. This is especially true for cleaners in the north where it can be difficult to get clients during winter, but even if you operate in a warmer area, January and February can still be tough months.
Your social media plan should start with Facebook. But it surely should not end there. What if I told you there were other social media sites that are just as important and some even more important for your cleaning business marketing?
There are five key marketing strategies you should strongly consider doing in your cleaning business.
Marketing additional services in your cleaning business is a wise decision. It takes more than buying the right equipment and getting the proper training for the service.
One of the biggest questions I get from cleaners is, “What is the best way to send postcards?”
E-mail marketing is not only cheap, but it’s effective. E-mail newsletters are something all cleaning companies should be doing. I’ll show you how to properly set up and use e-mail newsletters in your cleaning business.