Articles by John Braun

How to Market a “Green” Cleaning Business

April 3, 2014

Going green is a hot topic these days. Nearly every type of company imaginable is putting on the “green” banner, so would it be wise for a small cleaning company to go green?


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The Key to a Reliable Cleaning Business

March 3, 2014

Many cleaners struggle to stay busy. Training, customer service and quality work are super important in our line of work.


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How to Market the Benefits of Your Cleaning System

February 7, 2014

It doesn’t matter which cleaning system you use. Truckmount, portable extractor, bonnet cleaning and encapsulation are all the same in the eyes of most consumers.


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Prepare Now to Stay Busy This Winter

Consumer pockets are tight once the Christmas credit card bills roll in at the beginning of January
January 1, 2014

 Once December 24th hits, most companies need to have a different marketing plan to keep busy. This is especially true for cleaners in the north where it can be difficult to get clients during winter, but even if you operate in a warmer area, January and February can still be tough months. 


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7 Social Media Sites Your Business Needs to be on Today (Examples Included)

You don't need to spend dozens of hours a week on social media. If you do it right, one or two hours per week are all you need.
November 29, 2013

Your social media plan should start with Facebook. But it surely should not end there. What if I told you there were other social media sites that are just as important and some even more important for your cleaning business marketing?


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5 Marketing Strategies You Should be Doing (But Probably Aren’t)

The key is to have your hand in more than one strategy and not put all your marketing “eggs” in one basket.
August 6, 2013

There are five key marketing strategies you should strongly consider doing in your cleaning business.


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How to Market Additional Services

Most marketing experts will agree that the people you've already done business with are the best people to attempt to get business from again
June 17, 2013

Marketing additional services in your cleaning business is a wise decision. It takes more than buying the right equipment and getting the proper training for the service.


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First Class, Bulk or Saturation: Which Postcard Mailing Method is Right for You?

A look at the three primary ways to send postcards
April 3, 2013

One of the biggest questions I get from cleaners is, “What is the best way to send postcards?”


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Using E-mail Marketing to Convert Prospects and Keep Clients

Learn what e-mail newsletters can do for your business
March 13, 2013

E-mail marketing is not only cheap, but it’s effective. E-mail newsletters are something all cleaning companies should be doing. I’ll show you how to properly set up and use e-mail newsletters in your cleaning business.


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Advertising Tips to Bust Out of the Winter Lull

February 4, 2013

Depending on your location, it can be tough to get business in the winter. So this month, I decided to give you some tips to get business coming your way.


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The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

THE MAGAZINE

ICS Cleaning Specialist Magazine

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2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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