Articles by John Braun

Advertising on Angie's List: Is it Worth it?

January 8, 2013

You’ve probably seen the national commercials from Angie’s List. Angie Hicks, company founder, says on the commercial, “No company can pay to be on Angie’s List, so you can trust what you’re reading.” But do you prospects believe this? And better yet, is it worth it to you to advertise on Angie’s List?


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Take Your Prospect From Offline to Online

December 3, 2012

One key advertising principle is that the more means of response you give, the better your response rate. Knowing this, it makes perfect sense to include your website along with your phone number in all of your advertising.


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Is Your Company Getting Hijacked Online?

November 1, 2012
The web is the primary route many of your current clients go to find your company. But are they finding your correct company information online?
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Target Your Advertising with Every Door Direct Mail

October 1, 2012
Postcards are a favorite advertising choice for cleaning companies. They’re cheap, simple and they get read.
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Just How Important is Social Media?

August 31, 2012
The Internet has turned largely into a social environment. Why else would we open up our laptop and hop on over to YouTube, Facebook or ICS’ new Clean Restore Connect forum?
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How Important Really is a Website?

June 18, 2012
You already know having a website is important. But did you know the content of your website could make or break your cleaning business? I’m going to give you some secrets that will make you take another look at your website and help you increase sales.
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Going Mobile With Your Cleaning Website

May 1, 2012

Mobile Internet is now one of the key media outlets consumers use to find local businesses.

 


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Dominate the Web with Mini-Sites

April 2, 2012

Your cleaning company can pop up all over the search engines with this strategy. But first you’ll need to learn these few tricks. Last month I wrote about using blogs to get more clients. One option for blogging is the use of mini-websites, or mini-sites.


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Blogging Your Way to More Business

March 1, 2012
Blogging is a great way to communicate with your clients and prospects. In case you’re wondering, a “blog” is a web log that allows you to create an online journal about a particular theme.
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Using Google Adwords to Pull in Prospects

February 13, 2012
Over the last two months we’ve covered the basics of Adwords and how to develop an Adwords campaign.
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The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

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