Articles by John Braun

7 Social Media Sites Your Business Needs to be on Today (Examples Included)

You don't need to spend dozens of hours a week on social media. If you do it right, one or two hours per week are all you need.

Your social media plan should start with Facebook. But it surely should not end there. What if I told you there were other social media sites that are just as important and some even more important for your cleaning business marketing?


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5 Marketing Strategies You Should be Doing (But Probably Aren’t)

The key is to have your hand in more than one strategy and not put all your marketing “eggs” in one basket.

There are five key marketing strategies you should strongly consider doing in your cleaning business.


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How to Market Additional Services

Most marketing experts will agree that the people you've already done business with are the best people to attempt to get business from again

Marketing additional services in your cleaning business is a wise decision. It takes more than buying the right equipment and getting the proper training for the service.


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First Class, Bulk or Saturation: Which Postcard Mailing Method is Right for You?

A look at the three primary ways to send postcards

One of the biggest questions I get from cleaners is, “What is the best way to send postcards?”


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Using E-mail Marketing to Convert Prospects and Keep Clients

Learn what e-mail newsletters can do for your business

E-mail marketing is not only cheap, but it’s effective. E-mail newsletters are something all cleaning companies should be doing. I’ll show you how to properly set up and use e-mail newsletters in your cleaning business.


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Advertising Tips to Bust Out of the Winter Lull

Depending on your location, it can be tough to get business in the winter. So this month, I decided to give you some tips to get business coming your way.


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Advertising on Angie's List: Is it Worth it?

You’ve probably seen the national commercials from Angie’s List. Angie Hicks, company founder, says on the commercial, “No company can pay to be on Angie’s List, so you can trust what you’re reading.” But do you prospects believe this? And better yet, is it worth it to you to advertise on Angie’s List?


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Take Your Prospect From Offline to Online

One key advertising principle is that the more means of response you give, the better your response rate. Knowing this, it makes perfect sense to include your website along with your phone number in all of your advertising.


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Is Your Company Getting Hijacked Online?

The web is the primary route many of your current clients go to find your company. But are they finding your correct company information online?
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Target Your Advertising with Every Door Direct Mail

Postcards are a favorite advertising choice for cleaning companies. They’re cheap, simple and they get read.
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Multimedia

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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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