Articles by John Braun

First Class, Bulk or Saturation: Which Postcard Mailing Method is Right for You?

A look at the three primary ways to send postcards
April 3, 2013

One of the biggest questions I get from cleaners is, “What is the best way to send postcards?”


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Using E-mail Marketing to Convert Prospects and Keep Clients

Learn what e-mail newsletters can do for your business
March 13, 2013

E-mail marketing is not only cheap, but it’s effective. E-mail newsletters are something all cleaning companies should be doing. I’ll show you how to properly set up and use e-mail newsletters in your cleaning business.


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Advertising Tips to Bust Out of the Winter Lull

February 4, 2013

Depending on your location, it can be tough to get business in the winter. So this month, I decided to give you some tips to get business coming your way.


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Advertising on Angie's List: Is it Worth it?

January 8, 2013

You’ve probably seen the national commercials from Angie’s List. Angie Hicks, company founder, says on the commercial, “No company can pay to be on Angie’s List, so you can trust what you’re reading.” But do you prospects believe this? And better yet, is it worth it to you to advertise on Angie’s List?


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Take Your Prospect From Offline to Online

December 3, 2012

One key advertising principle is that the more means of response you give, the better your response rate. Knowing this, it makes perfect sense to include your website along with your phone number in all of your advertising.


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Is Your Company Getting Hijacked Online?

November 1, 2012
The web is the primary route many of your current clients go to find your company. But are they finding your correct company information online?
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Target Your Advertising with Every Door Direct Mail

October 1, 2012
Postcards are a favorite advertising choice for cleaning companies. They’re cheap, simple and they get read.
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Just How Important is Social Media?

August 31, 2012
The Internet has turned largely into a social environment. Why else would we open up our laptop and hop on over to YouTube, Facebook or ICS’ new Clean Restore Connect forum?
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How Important Really is a Website?

June 18, 2012
You already know having a website is important. But did you know the content of your website could make or break your cleaning business? I’m going to give you some secrets that will make you take another look at your website and help you increase sales.
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Going Mobile With Your Cleaning Website

May 1, 2012

Mobile Internet is now one of the key media outlets consumers use to find local businesses.

 


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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