Your cleaning company can pop up all over the search engines with this strategy. But first you’ll need to learn these few tricks. Last month I wrote about using blogs to get more clients. One option for blogging is the use of mini-websites, or mini-sites.

Blogging is a great way to communicate with your clients and prospects. In case you’re wondering, a “blog” is a web log that allows you to create an online journal about a particular theme.

Over the last two months we’ve covered the basics of Adwords and how to develop an Adwords campaign.

Last month I began a new three-part series on Adwords and your pay-per-click campaign. We identified what it was, when to use it, when not to use it and how it can help.

Over the last few years I've written a few ICS Web Exclusives about Google Adwords, but there are some new things you should be aware of if you're spending money on Adwords.

This month we’ll talk a bit more on the actual execution of what it takes to get your targeted direct mail campaign mailed out to best effect.

Yes, getting cleaning clients online is terrific, but you never want to put all your advertising dollars in one basket.

How well does your cleaning website work? You can clearly tell by the number of jobs you book from your site. For the cleaning company who uses the web effectively, it’s easily one of the cheapest ways to get clients.

Last month we talked about your options for a cleaning Web site. Now we’ll talk about the specifics of what you need to get a site up and running.

The web has likely been the biggest return for more cleaners than any other advertising source. And more than ever, you have many options for building a website.