Articles by John Braun

Just How Important is Social Media?

The Internet has turned largely into a social environment. Why else would we open up our laptop and hop on over to YouTube, Facebook or ICS’ new Clean Restore Connect forum?
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How Important Really is a Website?

You already know having a website is important. But did you know the content of your website could make or break your cleaning business? I’m going to give you some secrets that will make you take another look at your website and help you increase sales.
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Going Mobile With Your Cleaning Website

Mobile Internet is now one of the key media outlets consumers use to find local businesses.

 


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Dominate the Web with Mini-Sites

Your cleaning company can pop up all over the search engines with this strategy. But first you’ll need to learn these few tricks. Last month I wrote about using blogs to get more clients. One option for blogging is the use of mini-websites, or mini-sites.


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Blogging Your Way to More Business

Blogging is a great way to communicate with your clients and prospects. In case you’re wondering, a “blog” is a web log that allows you to create an online journal about a particular theme.
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Using Google Adwords to Pull in Prospects

Over the last two months we’ve covered the basics of Adwords and how to develop an Adwords campaign.
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Setting Up a Google Adwords PPC Campaign

Last month I began a new three-part series on Adwords and your pay-per-click campaign. We identified what it was, when to use it, when not to use it and how it can help.
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Google Adwords and PPC

Over the last few years I've written a few ICS Web Exclusives about Google Adwords, but there are some new things you should be aware of if you're spending money on Adwords.
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Executing Your Direct Mail Campaign


This month we’ll talk a bit more on the actual execution of what it takes to get your targeted direct mail campaign mailed out to best effect.
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Target the Best Neighborhoods in Town

Yes, getting cleaning clients online is terrific, but you never want to put all your advertising dollars in one basket.


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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