Articles by John Braun

Executing Your Direct Mail Campaign


This month we’ll talk a bit more on the actual execution of what it takes to get your targeted direct mail campaign mailed out to best effect.
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Target the Best Neighborhoods in Town

Yes, getting cleaning clients online is terrific, but you never want to put all your advertising dollars in one basket.


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Web site Makeover: Eight Easy Fixes to Book More Cleaning Jobs

How well does your cleaning website work? You can clearly tell by the number of jobs you book from your site.


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Get Your Cleaning Web site Up and Running

Last month we talked about your options for a cleaning Web site. Now we’ll talk about the specifics of what you need to get a site up and running.
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Options For Building a Cleaning Website

The web has likely been the biggest return for more cleaners than any other advertising source. And more than ever, you have many options for building a website.
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Postcards: Keep On Schedule, On Message and On Target

The Internet is all the rage, yet tried and true advertising techniques are still very profitable for cleaning companies.
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Are Groupon Coupons Good For Cleaning Companies?

Many online marketing companies offer special coupon incentives. Groupon, Living Social, Flutter, Clip Mobile, Coupon Cabin, and Google Coupon Feeds are just a few.
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Facebook Part II: Marketing Your Page

Last month we looked at how to set up your Facebook page. Here’s where it starts getting good: now that you’ve got a Facebook page set up, it’s time to market your page and use it to get clients.
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How Facebook Can Benefit Cleaners

Facebook is one of the biggest websites in the world. Known as a social networking site, Facebook surpassed the traffic of Google in March 2010.
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A Google Places Listing in Five Easy Steps

What I’ll do here is walk you, step-by-step, through signing up for a free listing on Google Places. Then I’ll show you how to tweak your listing for the best chance of showing up on top. This is the easiest and fastest way to get listed on Google. 
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

The winter slow season is a great time to pursue commercial cleaning accounts and stay busy. John "the Hitman" Braun solicited questions from thousands of cleaners across the country regarding their questions on commercial cleaning accounts and answers them in this episode of the show.
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ICS Cleaning Specialist Magazine

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2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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