Look at the newspaper, one of the first mass advertising media. It’s still a profitable form of advertising for some cleaners, but is it right for you?

E-mail is a very cost-effective way to advertise to your clients. Heck, it’s practically free. But the dilemma sometimes lies in getting your client to give you their e-mail address.

The following is what I found based on my personal experience in my local city, Pensacola, Fla. Just so you know, I never dismiss any option without first reviewing my goals crunching the numbers and deciding what's best for my company.

Let’s imagine for a moment what 2010 will bring. Hopefully you’ve set aside some time in the next couple weeks to create an advertising plan for the coming year. To create the plan, you surely need to consider trends in media.

What is social media? Basically, it’s a place online, such as a website, blog, or forum, where people gather to interact. It used to be a playground for teens and college students, but now every age group is using social media in a big way.

There's one rule you should never break, or it might well kill your advertising budget. It's no wonder so much advertising ends up as wasted dollars. Like Michael Gerber says, small business owners are so busy being busy, they don't take time to plan.

Here’s how you can plan the most profitable advertising for your cleaning business.

I’ll let you in on a little secret. Well, it’s not really a secret. Chances are, you’ve already heard about this but didn’t quite understand what it really meant because it wasn’t broken down into the proper terms.

Are you getting cleaning jobs online? Maybe some, but not as many as you’d like? Here are some ways to get free cleaning jobs with social media.

The people who have already used you are the most likely people in the world to call you again. So why spend your entire advertising budget attempting to pull in people who don’t know who you are? Spend some of your dollars on your current clients.

SEO is short for search engine optimization. SEO companies exist to get your website ranked high in search engines like Google.

But cleaning companies should be cautious: Know what you're paying for before hiring an SEO company.