- THE MAGAZINE
Articles by John Braun
Here’s how you can plan the most profitable advertising for your cleaning business.
I’ll let you in on a little secret. Well, it’s not really a secret. Chances are, you’ve already heard about this but didn’t quite understand what it really meant because it wasn’t broken down into the proper terms.
Are you getting cleaning jobs online? Maybe some, but not as many as you’d like? Here are some ways to get free cleaning jobs with social media.
The people who have already used you are the most likely people in the world to call you again. So why spend your entire advertising budget attempting to pull in people who don’t know who you are? Spend some of your dollars on your current clients.
SEO is short for search engine optimization. SEO companies exist to get your website ranked high in search engines like Google.
But cleaning companies should be cautious: Know what you're paying for before hiring an SEO company.
Google, the world’s largest search engine, accounts for slightly more than 50% of all searches made on the net. So when most people think of online searches, they think of Google.
But what is “Adwords?”
“Who was that carpet cleaner we hired last year? What was his company's name?”
This may come as a shock to you, but most of your clients don't remember who you are. It doesn't matter how thrilled they were with the job you did, they just can't remember you.
Your clients are online. Many of them search the Internet to find a cleaning company instead of picking up the old Yellow Pages. Blogging is an important way to make sure it’s your company they connect with.
Using a letter to sell your service is much more effective than a postcard or a brochure. With a sales letter, you have space to tell your entire sales story.
"But who's gonna read a four page letter?"
When you set your web site up, post to your blog, and create incoming links, the keywords you choose are important. These keywords help search engines determine what keywords your site ranks for. Also, when you pay per click with Google Adwords or Yahoo, choosing the wrong keyword could cost you lots of money.
Why should a carpet-cleaning company have a web site? First, it's super cheap. Many companies find it's one of the best returns on their advertising dollar. But that’s not all. Not by a long shot.