Articles by John Braun

Catchy Slogans: A Waste of Space?

By John Braun
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It’s only natural that when you first get in business, you think of ideas for a great slogan. You want something your prospects will remember. You need something that makes your competition tremble in fear.
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Advertising Mistakes You Can't Afford to Make

By John Braun
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Bad advertising choices can quickly kill a company. After labor, advertising is one of the biggest expenses for most cleaning companies. A few wrong choices can lead to thousands of lost profit dollars.
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Don't Write Off Newspaper Advertising

By John Braun
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Look at the newspaper, one of the first mass advertising media. It’s still a profitable form of advertising for some cleaners, but is it right for you?
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How to Get E-mail Addresses From Prospects and Clients

By John Braun
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E-mail is a very cost-effective way to advertise to your clients. Heck, it’s practically free. But the dilemma sometimes lies in getting your client to give you their e-mail address.
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Your Online Options: Dollars to Dollars, Click to Click

By John Braun
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The following is what I found based on my personal experience in my local city, Pensacola, Fla. Just so you know, I never dismiss any option without first reviewing my goals crunching the numbers and deciding what's best for my company.
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Advertising Predictions for 2010

By John Braun
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Let’s imagine for a moment what 2010 will bring. Hopefully you’ve set aside some time in the next couple weeks to create an advertising plan for the coming year. To create the plan, you surely need to consider trends in media.
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Focus Your Niche With Social Media

By John Braun
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What is social media? Basically, it’s a place online, such as a website, blog, or forum, where people gather to interact. It used to be a playground for teens and college students, but now every age group is using social media in a big way.
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The Advertising Rule You Should Never Break

By John Braun
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There's one rule you should never break, or it might well kill your advertising budget. It's no wonder so much advertising ends up as wasted dollars. Like Michael Gerber says, small business owners are so busy being busy, they don't take time to plan.
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Your 15-Minute Advertising Strategy Guide

By John Braun
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Here’s how you can plan the most profitable advertising for your cleaning business.

I’ll let you in on a little secret. Well, it’s not really a secret. Chances are, you’ve already heard about this but didn’t quite understand what it really meant because it wasn’t broken down into the proper terms.
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Take Advantage of Free Advertising With Social Media

By John Braun
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Are you getting cleaning jobs online? Maybe some, but not as many as you’d like? Here are some ways to get free cleaning jobs with social media.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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