Articles by John Braun

How to Design a Killer Sales letter

March 19, 2009

Using a letter to sell your service is much more effective than a postcard or a brochure. With a sales letter, you have space to tell your entire sales story.

"But who's gonna read a four page letter?"
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How Keywords Work For Carpet Cleaning Web Sites

February 19, 2009

When you set your web site up, post to your blog, and create incoming links, the keywords you choose are important. These keywords help search engines determine what keywords your site ranks for. Also, when you pay per click with Google Adwords or Yahoo, choosing the wrong keyword could cost you lots of money.
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Your Web Site Needs to Sell Your Business: Here's How

January 18, 2009

Why should a carpet-cleaning company have a web site?  First, it's super cheap.  Many companies find it's one of the best returns on their advertising dollar. But that’s not all. Not by a long shot.
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The No. 1 Marketing Success Secret

December 16, 2008

What does your marketing plan look like for 2009? Are you doing the same marketing you did in 2008? If you had your best year ever, by all means do it all over again. But otherwise, you're in for a big surprise. 
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Should We Give In to Price Shoppers?

November 20, 2008

A nice older gentleman stopped by my office the other day.  He was well dressed and well spoken.  He seemed to fit our typical client profile.  He said, "I've been meticulously reading your ads in the newspaper and I wanted to stop by for a quote."  I smiled and breathed a sigh of relief.  This guy should be an easy sell, like most of the prospects from our newspaper ads.
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Increase Your Advertising Response with Emotions

October 20, 2008

Without emotion, your sales copy is dead.

People buy with their emotions. Mrs. Jones doesn't get her carpet cleaned because she enjoys watching you drag hoses all over her house. But she may buy because she wants to feel happy with her home. In this case, she's buying happiness.
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Should You Advertise in the Yellow Pages?

September 15, 2008

Can the Yellow Pages work? Of course. It's worked okay for me. I know other cleaners for whom it's worked pretty well. But is it the best bang for your advertising buck? Here's the problem…

Many cleaning company owners go about planning their advertising backwards. They choose a medium and plan their message around it.
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Direct Mail Tips For Killer Response

August 18, 2008
 One of the biggest things to remember in advertising is "Do something different."

You don't want to be viewed as just another company sending out junk mail. Chances are, your prospect gets mail from companies just like yours every week. And furthermore, you're competing with dissimilar companies who bombard your prospect will junk mail. Every one of them is begging for your prospect's attention. 
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Try This With Your Next Mail-Out

July 21, 2008
One of the biggest things to remember in advertising is "Do Something Different."

You don't want to be viewed as just another company sending out junk mail. Homeowners get lots of junk mail every week. Getting a postcard from you doesn't excite them-even if the offer is 10 rooms of carpet cleaning for $29.99.


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Google Adwords: Tips Every Carpet Cleaner Should Know

June 19, 2008
Google Adwords can be one of the best returns for your advertising dollar. Or it could be a huge waste of money. It’s all in how you use it. The ad space is so tiny that every single letter counts. 
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