Articles by John Braun

The Advertising Rule You Should Never Break


There's one rule you should never break, or it might well kill your advertising budget. It's no wonder so much advertising ends up as wasted dollars. Like Michael Gerber says, small business owners are so busy being busy, they don't take time to plan.
Read More

Your 15-Minute Advertising Strategy Guide


Here’s how you can plan the most profitable advertising for your cleaning business.

I’ll let you in on a little secret. Well, it’s not really a secret. Chances are, you’ve already heard about this but didn’t quite understand what it really meant because it wasn’t broken down into the proper terms.
Read More

Take Advantage of Free Advertising With Social Media


Are you getting cleaning jobs online? Maybe some, but not as many as you’d like? Here are some ways to get free cleaning jobs with social media.
Read More

Advertising That Brings Your Clients Back


The people who have already used you are the most likely people in the world to call you again. So why spend your entire advertising budget attempting to pull in people who don’t know who you are? Spend some of your dollars on your current clients.
Read More

Don't Get Cheated by an SEO Company


SEO is short for search engine optimization. SEO companies exist to get your website ranked high in search engines like Google.

But cleaning companies should be cautious: Know what you're paying for before hiring an SEO company.
Read More

How to Write a Profitable Google Adwords Ad


Google, the world’s largest search engine, accounts for slightly more than 50% of all searches made on the net. So when most people think of online searches, they think of Google.

But what is “Adwords?”
Read More

Keep Your Clients Coming Back Again and Again


“Who was that carpet cleaner we hired last year? What was his company's name?”

This may come as a shock to you, but most of your clients don't remember who you are. It doesn't matter how thrilled they were with the job you did, they just can't remember you.
Read More

Blogging is Easy Internet Marketing


Your clients are online. Many of them search the Internet to find a cleaning company instead of picking up the old Yellow Pages. Blogging is an important way to make sure it’s your company they connect with.
Read More

How to Design a Killer Sales letter


Using a letter to sell your service is much more effective than a postcard or a brochure. With a sales letter, you have space to tell your entire sales story.

"But who's gonna read a four page letter?"
Read More

How Keywords Work For Carpet Cleaning Web Sites


When you set your web site up, post to your blog, and create incoming links, the keywords you choose are important. These keywords help search engines determine what keywords your site ranks for. Also, when you pay per click with Google Adwords or Yahoo, choosing the wrong keyword could cost you lots of money.
Read More

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
More Podcasts

ICS Cleaning Specialist Magazine

CoverImage

2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive

THE ICS STORE

FinalCover.gif
The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.png

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view