Articles by John Braun

Advertising That Brings Your Clients Back

By John Braun
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The people who have already used you are the most likely people in the world to call you again. So why spend your entire advertising budget attempting to pull in people who don’t know who you are? Spend some of your dollars on your current clients.
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Don't Get Cheated by an SEO Company

By John Braun
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SEO is short for search engine optimization. SEO companies exist to get your website ranked high in search engines like Google.

But cleaning companies should be cautious: Know what you're paying for before hiring an SEO company.
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How to Write a Profitable Google Adwords Ad

By John Braun
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Google, the world’s largest search engine, accounts for slightly more than 50% of all searches made on the net. So when most people think of online searches, they think of Google.

But what is “Adwords?”
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Keep Your Clients Coming Back Again and Again

By John Braun
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“Who was that carpet cleaner we hired last year? What was his company's name?”

This may come as a shock to you, but most of your clients don't remember who you are. It doesn't matter how thrilled they were with the job you did, they just can't remember you.
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Blogging is Easy Internet Marketing

By John Braun
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Your clients are online. Many of them search the Internet to find a cleaning company instead of picking up the old Yellow Pages. Blogging is an important way to make sure it’s your company they connect with.
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How to Design a Killer Sales letter

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Using a letter to sell your service is much more effective than a postcard or a brochure. With a sales letter, you have space to tell your entire sales story.

"But who's gonna read a four page letter?"
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How Keywords Work For Carpet Cleaning Web Sites

By John Braun
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When you set your web site up, post to your blog, and create incoming links, the keywords you choose are important. These keywords help search engines determine what keywords your site ranks for. Also, when you pay per click with Google Adwords or Yahoo, choosing the wrong keyword could cost you lots of money.
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Your Web Site Needs to Sell Your Business: Here's How

By John Braun
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Why should a carpet-cleaning company have a web site?  First, it's super cheap.  Many companies find it's one of the best returns on their advertising dollar. But that’s not all. Not by a long shot.
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The No. 1 Marketing Success Secret

By John Braun
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What does your marketing plan look like for 2009? Are you doing the same marketing you did in 2008? If you had your best year ever, by all means do it all over again. But otherwise, you're in for a big surprise. 
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Should We Give In to Price Shoppers?

By John Braun
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A nice older gentleman stopped by my office the other day.  He was well dressed and well spoken.  He seemed to fit our typical client profile.  He said, "I've been meticulously reading your ads in the newspaper and I wanted to stop by for a quote."  I smiled and breathed a sigh of relief.  This guy should be an easy sell, like most of the prospects from our newspaper ads.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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