Werner Braun is president of the Carpet and Rug Institute. Previously he was senior director, international affairs, of the Chlorine Chemistry Council of the Chemical Manufacturers Association. Prior to that he was manager of environmental strategic issues for chemicals and performance products with Dow Chemical Co. His duties in 30 years with Dow involved public policy advocacy, issues management, regulatory and governmental affairs management, and health and environmental affairs management, among others. You can reach the CRI at (706) 278-3176, or go to www.carpet-rug.org for more information.
To my mind, nothing is more rewarding than seeing hard work pay off. Five years ago the Carpet and Rug Institute, after countless hours of research and deliberation, introduced the Seal of Approval testing and certification program for carpet cleaning products and equipment.