Werner Braun

Werner Braun is president of the Carpet and Rug Institute. Previously he was senior director, international affairs, of the Chlorine Chemistry Council of the Chemical Manufacturers Association. Prior to that he was manager of environmental strategic issues for chemicals and performance products with Dow Chemical Co. His duties in 30 years with Dow involved public policy advocacy, issues management, regulatory and governmental affairs management, and health and environmental affairs management, among others. You can reach the CRI at (706) 278-3176, or go to www.carpet-rug.org for more information.

ARTICLES

Working with Carpet Cleaners

By Werner Braun
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A few weeks ago, I was invited to make a presentation to an audience of professionals from the cleaning and restoration industry at the Connections trade show in Las Vegas.
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The CRI SOA Program: 5 Years Later

By Werner Braun
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To my mind, nothing is more rewarding than seeing hard work pay off. Five years ago the Carpet and Rug Institute, after countless hours of research and deliberation, introduced the Seal of Approval testing and certification program for carpet cleaning products and equipment.
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The CRI SOA Program

By Werner Braun
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In September 2005, the Carpet and Rug Institute gathered alongside NASA officials at Cape Canaveral and the John F. Kennedy Space Center to officially launch the Seal of Approval Testing Program.
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Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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