Articles by Werner Braun

Working with Carpet Cleaners

November 5, 2010

A few weeks ago, I was invited to make a presentation to an audience of professionals from the cleaning and restoration industry at the Connections trade show in Las Vegas.
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The CRI SOA Program: 5 Years Later

February 5, 2010
To my mind, nothing is more rewarding than seeing hard work pay off. Five years ago the Carpet and Rug Institute, after countless hours of research and deliberation, introduced the Seal of Approval testing and certification program for carpet cleaning products and equipment.
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The CRI SOA Program

March 1, 2007
In September 2005, the Carpet and Rug Institute gathered alongside NASA officials at Cape Canaveral and the John F. Kennedy Space Center to officially launch the Seal of Approval Testing Program.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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