Keith E. Desserich

Keith E. Desserich is president of RestorAid Restoration, with national headquarters in Cincinnati, Ohio. He has over a decade of experience in the cleaning and restoration industry poviding a wide range of restoration and consultation services. And yes, he also has plenty of accounts receivable he should be dealing with rather than writing articles. For more information,, please visit or email at


Overcoming Third-Party Checks

By Keith E. Desserich
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You've sold the job, got an agreed scope, and did the work - that was the easy part. Now you have to collect. It used to be that this was the easiest and the second most rewarding part of the job (apart from the customer's smiling face). Recently, however, with an increasing tendency by the insurance companies to name mortgage companies to virtually all checks, this has become the hardest part of the process. So how do you get around it? Do you learn to live with 60-day collection times? Do you require payment from the customer and direct them to the mortgage company for reimbursement? Do you stop doing restoration work? Or do you simply evolve as a business and work smarter? Hopefully the choice is easy - now all you have to do is find out how to do it better.
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The Collections Animal

By Keith E. Desserich
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A typical restoration company may spend tens of thousands of dollars a year on training, new technology and consultants. They may even have a good business plan and plenty of customers.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine


2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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