Articles by Keith E. Desserich

Overcoming Third-Party Checks

You've sold the job, got an agreed scope, and did the work - that was the easy part. Now you have to collect. It used to be that this was the easiest and the second most rewarding part of the job (apart from the customer's smiling face). Recently, however, with an increasing tendency by the insurance companies to name mortgage companies to virtually all checks, this has become the hardest part of the process. So how do you get around it? Do you learn to live with 60-day collection times? Do you require payment from the customer and direct them to the mortgage company for reimbursement? Do you stop doing restoration work? Or do you simply evolve as a business and work smarter? Hopefully the choice is easy - now all you have to do is find out how to do it better.
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The Collections Animal

A typical restoration company may spend tens of thousands of dollars a year on training, new technology and consultants. They may even have a good business plan and plenty of customers.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine


2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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