Henry Goudreau, C.S.L. has over 30 years of experience working in construction and is CEO of HG & Associates, Inc., a thriving business coaching company for contractors. He writes for over 20 trade publications and speaks in front of thousands of contractors each and every year. For more information visit http://www.hgassociates.com.
We all know the importance of targeting the right customer, at the right time, to sell your services. However, many of you may not keep up with the latest marketing trends, including online marketing. Are you aware that more than 70 percent of customers are relying less on traditional marketing methods, such as yellow pages, magazine, newspaper, radio or television advertisement and are focusing on the Internet as their primary source to find local services and businesses?