Articles by Michael Gerber

The Entrepreneur As Dreamer

By Michael Gerber
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I have written so many words on this subject, but it never seems enough. How to describe in a way that you can feel it, what it means to dream an enterprise into existence? Not a business, mind you, not a practice, but an enterprise.
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The Power of Purpose

By Michael Gerber
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Sometimes when I sit down to write a column like this, I get this feeling of dread. Dread of the deadness of the words, “blah, blah, blah,” we’re all so inclined to fill our days with.
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The Power of Practice

By Michael Gerber
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There is a commonly held belief that one becomes an entrepreneur simply by going into business. I don’t subscribe to that belief. 

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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine


2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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