Articles by Paul Pearce

This is Your IICRC

By Paul Pearce
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The IICRC, as an organization, seeks to be the leading independent, non-profit, certification and international standard-setting body in the cleaning, inspection, and restoration industry – setting and promoting high ethical standards, and advancing communication, collaboration and technical proficiency.
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Diversification is Key to Growing a Business

By Paul Pearce
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In today’s troubled economy, many companies are struggling to survive. Those that are surviving or, in some cases, thriving, are using diversification as a tool for growth.
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Why Get Certified? Better to Ask, Why Not?

By Paul Pearce
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I know we’ve touched on this topic before, but I wanted to revisit the importance of not only being an IICRC Certified Technician, but also making sure your company is an IICRC Certified Firm.
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Building Trust in IICRC Certification

By Paul Pearce
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One of the questions I hear most often by cleaning and restoration professionals is “Why is certification important?”
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Education + Execution = Excellence

By Paul Pearce
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As an instructor, I get to meet a lot of interesting people. Everyone has a story to tell and, if it is related to our business, I find I absorb the information even more.
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Everyone Will Benefit from a Carpet Installation Standard

By Paul Pearce
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The carpet industry is coming together to develop a standard for the installation of residential and commercial carpet.
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IICRC Makes a Change for the Future

By Paul Pearce
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As has been widely reported, the Institute of Inspection, Cleaning and Restoration Certification welcomed its first full-time, paid president on Aug. 1, when Patrick Winters officially joined our organization.
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Something Wicking This Way Comes

By Paul Pearce
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I recently inspected a couple of carpet-cleaning jobs carried out by two different cleaning companies. One job was through the manufacturer, the other contracted by the homeowner.
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Business Planning in a Down Market

By Paul Pearce
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The belief is that small businesses suffer more in economic slowdowns; apparently, a lot of it is to do with complacency. In the good times, we are so busy we may forget the basics that keep the telephones ringing. So keep the essentials in mind.
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Always Learning

By Paul Pearce
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I have been in the carpet-cleaning business for more than 35 years and I am still learning. While I don’t necessarily clean carpets these days (unless a really persistent client demands it) I still keep up to date with what’s hot and what’s not.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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