Articles by Paul Pearce

This is Your IICRC

The IICRC, as an organization, seeks to be the leading independent, non-profit, certification and international standard-setting body in the cleaning, inspection, and restoration industry – setting and promoting high ethical standards, and advancing communication, collaboration and technical proficiency.
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Diversification is Key to Growing a Business

In today’s troubled economy, many companies are struggling to survive. Those that are surviving or, in some cases, thriving, are using diversification as a tool for growth.
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Why Get Certified? Better to Ask, Why Not?

I know we’ve touched on this topic before, but I wanted to revisit the importance of not only being an IICRC Certified Technician, but also making sure your company is an IICRC Certified Firm.
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Building Trust in IICRC Certification

One of the questions I hear most often by cleaning and restoration professionals is “Why is certification important?”
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Education + Execution = Excellence

As an instructor, I get to meet a lot of interesting people. Everyone has a story to tell and, if it is related to our business, I find I absorb the information even more.
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Everyone Will Benefit from a Carpet Installation Standard

The carpet industry is coming together to develop a standard for the installation of residential and commercial carpet.
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IICRC Makes a Change for the Future

As has been widely reported, the Institute of Inspection, Cleaning and Restoration Certification welcomed its first full-time, paid president on Aug. 1, when Patrick Winters officially joined our organization.
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Something Wicking This Way Comes

I recently inspected a couple of carpet-cleaning jobs carried out by two different cleaning companies. One job was through the manufacturer, the other contracted by the homeowner.
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Business Planning in a Down Market

The belief is that small businesses suffer more in economic slowdowns; apparently, a lot of it is to do with complacency. In the good times, we are so busy we may forget the basics that keep the telephones ringing. So keep the essentials in mind.
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Always Learning

I have been in the carpet-cleaning business for more than 35 years and I am still learning. While I don’t necessarily clean carpets these days (unless a really persistent client demands it) I still keep up to date with what’s hot and what’s not.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine


2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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