I find it amazing that so many owners will take months to train their techs how to clean, but only minutes on how to up-sell. The up-sell is the most profitable sale you can make, because it costs nothing to get in front of the client.
Hopefully by now you have come to realize that life can have its surprises and sometimes seem downright unfair. Being in the carpet cleaning / restoration industry, you might have already come to the conclusion that our industry has a number of elements to it that are ridiculously unfair.
I have a friend that owns thirty businesses, all over the world. I asked him how he was able to monitor all those businesses and how he spent his workdays. His answer was that he regularly looked at their key performance indicators.
Satchel Paige gave some great advice many years ago when he said, “Don’t look behind you, somebody may be catching up.” The legendary baseball player was referring to age, but his meaning can be applied to many situations.
Grab a piece of paper and
take a little test. See how you measure up in my list of 10 things that you
need to be successful in the carpet cleaning/restoration industry; it should
be a good measuring stick to see how your business is doing.
How is your ability to get back up after you have been knocked down? Is there an area in your business that gives you grief and headaches? Are you determined to tackle the problem and come up with a solution?
A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.
Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.