Articles by Dave DeBlander

A Different View of Hiring

March 16, 2010

When I asked a group of carpet cleaning company owners how they felt about hiring, every single one said that it is not a pleasant experience. But if you want to have a turn-key business, you are going to have to have employees.
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Implementing the Top 10 Referral Sources

February 11, 2010
Referral marketing is the best way to grow your company. Your clients will pay higher prices because they want to use you, the cost of each client is less than advertising and your clients are more loyal and a great source of referrals.
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How Are You Going To Get There?

January 11, 2010

Obviously, the first thing that comes to mind when posed with that question, is, where is there? Most business owners are so immersed in the day to day operations of their business that they really don’t know where they are going. Could that be true of you?
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Getting Serious About Referral Marketing

December 23, 2009
It is one thing to say it is time to get serious about referral marketing and another to actually do it, and do it consistently. Making a decision is a good thing, but is by no means the whole story.
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Ten Ways to Build Momentum in 2010

December 12, 2009

Whether last year was a boom, bust or merely average, now is a great time to dedicate yourself to a fantastic new year. Believe it or not, our industry has not been affected by the downturn as much as many other businesses. Have you talked to any builders, carpet retailers, car salesmen or Realtors lately? 
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Making the Phone Ring

November 18, 2009

There is no better sound in the office than hearing that beautiful phone ring. However, there is no more horrific silence than the lack of that noise for a long period of time. So let’s look at ways to make sure that your phone makes that wonderful sound.
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Getting the Most Out of Your Employees

October 12, 2009

As a business coach, one of the biggest issues I see is that owners are held hostage by employees who keep the owner in a constant state of fear and stress. As a business owner, I can attest to this problem stifling my own business for years.
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Vacation Your Way to Success

September 15, 2009
When you first entered the business world as an owner, the idea of being your own boss and working the hours you wanted to work seemed so appealing, along with not having to answer to anyone. 
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Getting Customers to Love You

July 13, 2009

The trick to being the highest-priced company in town and having plenty of business is getting customers to fall in love with your services. An ecstatic customer wants to give you money and does not let price stand in the way.
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Turn Your Operation Into a Turnkey Business

June 8, 2009

Quite simply, turnkey means that if someone bought your business, they would be able to open the door on Day One and the business would run without the new owner’s input. In other words, the dream business. You own the company, make the profits and don’t have to work if you choose not to. 
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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