Articles by Matthew Sanders

Marketing Strategy 101 for Commercial Clients

For someone starting off in commercial carpet cleaning, where do you look for potential clients and business?
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A Brief History of CFI

In 1954 a small group of rug and upholstery cleaners led by Gene Jackson formed a non-profit association called the “Rug Cleaners Institute.” Their aim was to share their individual skills and knowledge about rug and fabric cleaning procedures.
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Seven Reasons to Join CFI Today

If you are a business owner, you have traveled the lonely entrepreneur road long enough. Did you know that there are organizations for just about any profession or business to help you along, educate and assist you on your lonely travels?
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CFI Updates

During my recovery time, I had the pleasure of visiting the following CFI Associate Member locations of Central California Cleaning Supply: Sacramento, Fresno and Bakersfield.
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CFI Launches Redesigned Website

Our new website has all the great features of the old site like streaming videos; technical library; search for a professional; events calendar; upcoming training events and more.
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CFI: Message From the President

After reading through old issues of Western Carpet Cleaner and Western Cleantalk, I can’t help but be again reminded of how much CFI has grown and changed since Gene and George Janssen, whom I’ve never met, founded the Rug Cleaners Institute back in 1952.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.


While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
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ICS Cleaning Specialist Magazine


2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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