Articles by Matthew Sanders

Marketing Strategy 101 for Commercial Clients

For someone starting off in commercial carpet cleaning, where do you look for potential clients and business?
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A Brief History of CFI

In 1954 a small group of rug and upholstery cleaners led by Gene Jackson formed a non-profit association called the “Rug Cleaners Institute.” Their aim was to share their individual skills and knowledge about rug and fabric cleaning procedures.
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Seven Reasons to Join CFI Today

If you are a business owner, you have traveled the lonely entrepreneur road long enough. Did you know that there are organizations for just about any profession or business to help you along, educate and assist you on your lonely travels?
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CFI Updates

During my recovery time, I had the pleasure of visiting the following CFI Associate Member locations of Central California Cleaning Supply: Sacramento, Fresno and Bakersfield.
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CFI Launches Redesigned Website

Our new website has all the great features of the old site like streaming videos; technical library; search for a professional; events calendar; upcoming training events and more.
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CFI: Message From the President

After reading through old issues of Western Carpet Cleaner and Western Cleantalk, I can’t help but be again reminded of how much CFI has grown and changed since Gene and George Janssen, whom I’ve never met, founded the Rug Cleaners Institute back in 1952.
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Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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