Articles by Matthew Sanders

Marketing Strategy 101 for Commercial Clients

By Matthew Sanders
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For someone starting off in commercial carpet cleaning, where do you look for potential clients and business?
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A Brief History of CFI

By Matthew Sanders
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In 1954 a small group of rug and upholstery cleaners led by Gene Jackson formed a non-profit association called the “Rug Cleaners Institute.” Their aim was to share their individual skills and knowledge about rug and fabric cleaning procedures.
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Seven Reasons to Join CFI Today

By Matthew Sanders
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If you are a business owner, you have traveled the lonely entrepreneur road long enough. Did you know that there are organizations for just about any profession or business to help you along, educate and assist you on your lonely travels?
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CFI Updates

By Matthew Sanders
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During my recovery time, I had the pleasure of visiting the following CFI Associate Member locations of Central California Cleaning Supply: Sacramento, Fresno and Bakersfield.
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CFI Launches Redesigned Website

By Matthew Sanders
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Our new website has all the great features of the old site like streaming videos; technical library; search for a professional; events calendar; upcoming training events and more.
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CFI: Message From the President

By Matthew Sanders
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After reading through old issues of Western Carpet Cleaner and Western Cleantalk, I can’t help but be again reminded of how much CFI has grown and changed since Gene and George Janssen, whom I’ve never met, founded the Rug Cleaners Institute back in 1952.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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