Bill Yeadon

Bill Yeadon is education director for Jon-Don


Does Sex Really Sell?

April 6, 2009

Which works better in advertising: Paris Hilton in a bikini or a cute baby? Is there really such a thing as subliminal advertising and does it work? Are logos worth the cost?
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Facebook: Not Just for Kids

March 6, 2009

Having long ago passed the age where I was eligible for membership in AARP, I looked at sites like Facebook as being great for college-age people. After all, that is who it was designed for back in 2004. Of course, Internet time is measured like dog years except faster, so it might as well have been 1984.
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Why Do We Call Them the Good Old Days?

February 9, 2009

Looking through the lens of early 2009, every year seems to fall under the category of “the good old days.” Yet as I revisited an article I wrote for ICS in the summer of 2006, it seems we had problems that appeared to be insurmountable at that time.
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Move Over Baby Boomers

January 8, 2009

Having been born in the late 1940s, my peers and I have had the luxury of being the focus of society our whole life. Boomers were the largest generation ever born, dwarfing the 45 million Gen X kids that were a result of the baby bust. At each life stage, from babies to teens to 25-34 and up, society focused on that demographic.
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Using Senses for Differentiation

December 10, 2008

In 1915 the Root Glass Company of Terre Haute, Ind., was given a project to design and manufacture a product that was so unique that a person could identify it in pitch-black darkness by touch. That product was the Coca-Cola bottle.
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Do You Have the Knack?

November 14, 2008
I recently finished reading “The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up” by Norm Brodsky and Bo Burlingham. It struck a note because, as I write this, the world economy is on the cusp of an agonizing global depression.
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Just Refuse to Participate

October 8, 2008

Are you as tired as I am of reading, hearing, and being bludgeoned to death with news of our deteriorating economy? No doubt, we are mired in the most trying economic times that many of us have ever experienced, and I’m not encouraging you to become human ostriches and stick your heads in the sand.
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The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.


ICS Cleaning Specialist Magazine


2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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