Bill Yeadon

Bill Yeadon is education director for Jon-Don


Does Sex Really Sell?

Which works better in advertising: Paris Hilton in a bikini or a cute baby? Is there really such a thing as subliminal advertising and does it work? Are logos worth the cost?
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Facebook: Not Just for Kids

Having long ago passed the age where I was eligible for membership in AARP, I looked at sites like Facebook as being great for college-age people. After all, that is who it was designed for back in 2004. Of course, Internet time is measured like dog years except faster, so it might as well have been 1984.
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Why Do We Call Them the Good Old Days?

Looking through the lens of early 2009, every year seems to fall under the category of “the good old days.” Yet as I revisited an article I wrote for ICS in the summer of 2006, it seems we had problems that appeared to be insurmountable at that time.
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Move Over Baby Boomers

Having been born in the late 1940s, my peers and I have had the luxury of being the focus of society our whole life. Boomers were the largest generation ever born, dwarfing the 45 million Gen X kids that were a result of the baby bust. At each life stage, from babies to teens to 25-34 and up, society focused on that demographic.
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Using Senses for Differentiation

In 1915 the Root Glass Company of Terre Haute, Ind., was given a project to design and manufacture a product that was so unique that a person could identify it in pitch-black darkness by touch. That product was the Coca-Cola bottle.
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Do You Have the Knack?

I recently finished reading “The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up” by Norm Brodsky and Bo Burlingham. It struck a note because, as I write this, the world economy is on the cusp of an agonizing global depression.
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Just Refuse to Participate

Are you as tired as I am of reading, hearing, and being bludgeoned to death with news of our deteriorating economy? No doubt, we are mired in the most trying economic times that many of us have ever experienced, and I’m not encouraging you to become human ostriches and stick your heads in the sand.
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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine


2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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