- THE MAGAZINE
Articles by Bill Yeadon
Which works better in advertising: Paris Hilton in a bikini or a cute baby? Is there really such a thing as subliminal advertising and does it work? Are logos worth the cost?
Having long ago passed the age where I was eligible for membership in AARP, I looked at sites like Facebook as being great for college-age people. After all, that is who it was designed for back in 2004. Of course, Internet time is measured like dog years except faster, so it might as well have been 1984.
Looking through the lens of early 2009, every year seems to fall under the category of “the good old days.” Yet as I revisited an article I wrote for ICS in the summer of 2006, it seems we had problems that appeared to be insurmountable at that time.
Having been born in the late 1940s, my peers and I have had the luxury of being the focus of society our whole life. Boomers were the largest generation ever born, dwarfing the 45 million Gen X kids that were a result of the baby bust. At each life stage, from babies to teens to 25-34 and up, society focused on that demographic.
In 1915 the Root Glass Company of Terre Haute, Ind., was given a project to design and manufacture a product that was so unique that a person could identify it in pitch-black darkness by touch. That product was the Coca-Cola bottle.
Are you as tired as I am of reading, hearing, and being bludgeoned to death with news of our deteriorating economy? No doubt, we are mired in the most trying economic times that many of us have ever experienced, and I’m not encouraging you to become human ostriches and stick your heads in the sand.