Articles by Darrell Paulson

Spreading the Word about the IICRC

Darrell Paulson talks about the various ways to IICRC is staying connected to the industry.
May 2, 2013

Just as many areas of the country start witnessing growth with the change to warmer weather, the IICRC is also seeing growth with the implementation of our new marketing and resource development programs.


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The Value of Conferences and Trade Shows

April 3, 2013

Conferences and trade shows continue to play an important role in our industry. Even as it becomes easier to connect digitally, something magical happens when we are all in a room face-to-face.


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IICRC: Report on Progress

March 1, 2013

The IICRC Board of Directors held its second-annual strategic planning meeting, in conjunction with the Surfaces trade show and our winter board meeting, in January.


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Using the IICRC and the cleantrust Service Mark

February 4, 2013

In March 2012, the IICRC Board of Directors reinstated the IICRC name to the organization and chose the cleantrust as the organization’s service mark.


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Recognizing Our Industry Leaders

January 8, 2013

It’s the beginning of the IICRC’s 41st year and I’m humbled by that achievement and marketplace acceptance.


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2013: Refinement and Implementation

December 3, 2012

In October, I had the privilege of attending the IICRC’s Certification Council, shareholders and Board of Directors meetings in Vancouver, WA.


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IICRC: 40th Anniversary

November 1, 2012
August 1, 2012 marked the IICRC’s 40th anniversary.
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IICRC: Preparing to Launch the new International Trade Association (ITA)

October 1, 2012
After nearly five years of planning and refining, the IICRC is in its final stages of implementation to launch the International Trade Association (ITA) this year.
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IICRC: Putting Plans into Action

August 31, 2012
Over the last year, the IICRC has taken a critical look at the organization and examined what needed to be changed, what needed to stay and how best to move forward.
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IICRC: Focus on Standards and Reference Guide Development and Updates

August 1, 2012
Professionals – and the consumers they serve – need consistent benchmarks to measure how well quality, value and service are being delivered.
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Multimedia

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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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