Articles by Darrell Paulson

The Value of a Service Mark

By Darrell Paulson
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Earlier this year, it was announced that the IICRC would take on the cleantrust as its service mark. But what is a service mark and why is it useful?


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Relationships, Relationships, Relationships

By Darrell Paulson
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At the Certification Council in April, I talked about the seven “P’s” of planning (Prior, Proper, Planning, Prevents, Persistently, Poor, Performance) and how we are using this process to accomplish many of our relationship-building goals for 2012.
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Explaining the IICRC and its Service Mark

By Darrell Paulson
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Change is the word that best explains the last eight months at the IICRC. Between restructuring the board of directors, to announcing the ITA (International Trade Association) and launching (and re-launching) the new branding, I understand that a lot has been going on and it’s probably been tough to stay informed.
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Introducing the New Mold Remediation Specialist Certification Program

By Darrell Paulson
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As The Clean Trust seeks to be the leading independent, non-profit certification and standard setting body within the cleaning, restoration and inspection industry, it is important we remain proactive on new regulation and legislation changes.

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The Clean Trust: Building an International Trade Association

By Darrell Paulson
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The Clean Trust is moving forward with plans for an independent international trade association initially approved at The Clean Trust executive committee and board of directors meetings in 2011.
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Collaboration - What Makes the Clean Trust Tick

By Darrell Paulson
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Last month we put out a call for volunteers - and you answered back with a resounding yes.

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The Clean Trust: Volunteers are the Foundation

By Darrell Paulson
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January. It is the start of a new year for The Clean Trust. By the end of January, the new board of directors will have officially met and begin acting on the strategic plan in place.
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The Clean Trust

By Darrell Paulson
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The end of 2011 has brought a lot of change to The Clean Trust - formerly the IICRC - with the two biggest being the restructuring and the new name.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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