Articles by Eric Fish

Homeowner Halleluiah: The Value of Offering Carpet Repair

July 8, 2014

Most of you who are reading this story are likely looking at carpet repair as an add-on service to your existing cleaning company.


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How Do You Diversify? A Look at Add-Ons Worth Adding

July 8, 2014

If you ask David Hart, Founder/CEO of RAMAIR, he’ll tell you that duct cleaning is the fastest growing segment in the cleaning industry, as homeowners are becoming more and more aware of indoor air quality and potential contaminants that can cause harm. 


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IAQ Market Revenue Expected to Rapidly Increase

The forecast says that worldwide revenue will grow by about 80% to an estimated $5.6 billion
May 8, 2014

According to a forecast from Navigant Research, as reported in Environmental Leader, the indoor air quality market is expected to rapidly increase by 2020. 


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In Review: The Experience Day 2

April 26, 2014

The second day of The Experience Conference and Exhibition in Frisco, TX kicked off the same way that the first day did – with learning and education.


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In Review: The Experience Day 1

Recapping the education, demos and events from Day 1 of The Experience Conference and Exhibition.
April 25, 2014

Thursday, April 24, began with education. 


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3 Ways to Become a More Sustainable Cleaning Company

April 3, 2014

We’ve covered a lot on green in this issue as a means for cleaning for health and safety.


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“Smart” Hardwood Floors? Quebec Manufacturer Says Floor Improves IAQ

Pure Genius is being dubbed by Lauzon as “the world’s first smart hardwood floor.”
March 26, 2014

Lauzon, a Quebec-based flooring manufacturer, has developed a flooring line that it calls “Pure Genius.” It claims it can make indoor air up to 85% cleaner.


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Five Business Tips from a Highly Successful Cleaner

March 5, 2014

We stumbled upon a story recently in the Charlotte Observer that profiled Chris Souk, an Oxi-Fresh franchisee in the greater Charlotte area that was also the franchise’s top cleaner – of about 250 franchises – in 2013.


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Who Wins – a Carpet Cleaning CEO or Yelp?

A Virginia carpet cleaner went head-to-head with Yelp in court after seeing a series of anonymous negative reviews about his business on the popular website
January 14, 2014

So who do you think won – a carpet cleaner or Yelp?


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Surprising Social Media Trends

It’s estimated that 93% of marketers use social media in some way for business purposes
December 4, 2013

We’ve covered social media here before and how crucial it is to growing your business and attracting new customers, but according to a recent story on Buffer, it may be much more impactful than we all give it credit for.


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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