Articles by Eric Fish

Who Wins – a Carpet Cleaning CEO or Yelp?

A Virginia carpet cleaner went head-to-head with Yelp in court after seeing a series of anonymous negative reviews about his business on the popular website
By Eric Fish
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So who do you think won – a carpet cleaner or Yelp?


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Surprising Social Media Trends

It’s estimated that 93% of marketers use social media in some way for business purposes
By Eric Fish

We’ve covered social media here before and how crucial it is to growing your business and attracting new customers, but according to a recent story on Buffer, it may be much more impactful than we all give it credit for.


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RFID to ATP to GPS and More: Innovation and Advances in Cleaning and Restoration

Thermal imaging, ATP testing, RFID and GPS: How they can help your business
By Eric Fish
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By now, you should know the value of carrying a thermal imaging camera in your restoration toolbox, as it allows you to see exactly where the water is and exactly how far it has spread in a particular water loss to better assess the situation.
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From Burning Houses to Hot Slots: Recapping The Experience Convention & Trade Show

Event was held from September 4-7 in Las Vegas
By Eric Fish
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The Experience Convention & Trade Show was held from September 4-7 in Las Vegas - and what a jam-packed few days it was.


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Hard Surface Flooring Demand on the Rise

Rebounding building construction and strong consumer interest in alternatives to carpeting are leading a hard flooring revival.
By Eric Fish
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According to a recent study by The Freedonia Group, Inc., hard surface flooring is in the midst of a revival – so much so that it’s expected to increase in demand by 5% to total about 9.3 billion square feet and encompass a $13.8 billion market by 2017.


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“Cross Examination: The LIVE Courtroom Experience” Coming to The Experience Convention & Trade Show Sept. 4

Jeff Bishop, Jim Holland, Charles Cressy, Ron Reese and Barry Costa will also be a part of the production
By Eric Fish
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We here at ICS Cleaning Specialist and Restoration & Remediation are pleased to bring a very special event to the Gold Sponsor Programs at The Experience Convention & Trade Show on the morning of Wednesday, September 4. 


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The Industry Innovators

We profiled Kurt Bolden, Jeremy Reets, Keith Studebaker and Cliff Monson for a look at how some of today’s most popular cleaning and restoration products came to fruition.
By Eric Fish
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When we were putting together the ICS 50th anniversary issue last February (www.icsmag.com/50), I remember speaking with Claude Blackburn about his early days in the industry.


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Are You in the Know? Examining Industry Training Programs

Here’s an overview of four of the biggest training programs in the industry, told from the perspectives of the people who have attended the courses and seen their businesses benefit accordingly
By Eric Fish
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You might have heard the quote, “Those who can’t do, teach.” That’s hardly the case in the cleaning and restoration industry.


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Women in Cleaning and Restoration

This feature will highlight several of these women who are – and are continuing – to shape the industry as we know it.
By Eric Fish
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Traditionally in the carpet cleaning industry, it’s the women who are the target customers, not the owners, cleaners and educators. But women are playing a more prominent role today than ever before in the cleaning and restoration sectors.


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The 2013 ICS Market Trends Study

We targeted 5,780 active, qualified ICS Cleaning Specialist subscribers in order to gauge current and future usage and purchasing trends of carpet cleaning and restoration chemicals and more
By Eric Fish
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Are you curious about today’s equipment and services trends in the cleaning and restoration industry? You’ve come to the right place.


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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