Articles by Eric Fish

Five Business Tips from a Highly Successful Cleaner

We stumbled upon a story recently in the Charlotte Observer that profiled Chris Souk, an Oxi-Fresh franchisee in the greater Charlotte area that was also the franchise’s top cleaner – of about 250 franchises – in 2013.


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Who Wins – a Carpet Cleaning CEO or Yelp?

A Virginia carpet cleaner went head-to-head with Yelp in court after seeing a series of anonymous negative reviews about his business on the popular website

So who do you think won – a carpet cleaner or Yelp?


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Surprising Social Media Trends

It’s estimated that 93% of marketers use social media in some way for business purposes

We’ve covered social media here before and how crucial it is to growing your business and attracting new customers, but according to a recent story on Buffer, it may be much more impactful than we all give it credit for.


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RFID to ATP to GPS and More: Innovation and Advances in Cleaning and Restoration

Thermal imaging, ATP testing, RFID and GPS: How they can help your business
By now, you should know the value of carrying a thermal imaging camera in your restoration toolbox, as it allows you to see exactly where the water is and exactly how far it has spread in a particular water loss to better assess the situation.
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From Burning Houses to Hot Slots: Recapping The Experience Convention & Trade Show

Event was held from September 4-7 in Las Vegas

The Experience Convention & Trade Show was held from September 4-7 in Las Vegas - and what a jam-packed few days it was.


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Hard Surface Flooring Demand on the Rise

Rebounding building construction and strong consumer interest in alternatives to carpeting are leading a hard flooring revival.

According to a recent study by The Freedonia Group, Inc., hard surface flooring is in the midst of a revival – so much so that it’s expected to increase in demand by 5% to total about 9.3 billion square feet and encompass a $13.8 billion market by 2017.


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“Cross Examination: The LIVE Courtroom Experience” Coming to The Experience Convention & Trade Show Sept. 4

Jeff Bishop, Jim Holland, Charles Cressy, Ron Reese and Barry Costa will also be a part of the production

We here at ICS Cleaning Specialist and Restoration & Remediation are pleased to bring a very special event to the Gold Sponsor Programs at The Experience Convention & Trade Show on the morning of Wednesday, September 4. 


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The Industry Innovators

We profiled Kurt Bolden, Jeremy Reets, Keith Studebaker and Cliff Monson for a look at how some of today’s most popular cleaning and restoration products came to fruition.

When we were putting together the ICS 50th anniversary issue last February (www.icsmag.com/50), I remember speaking with Claude Blackburn about his early days in the industry.


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Are You in the Know? Examining Industry Training Programs

Here’s an overview of four of the biggest training programs in the industry, told from the perspectives of the people who have attended the courses and seen their businesses benefit accordingly

You might have heard the quote, “Those who can’t do, teach.” That’s hardly the case in the cleaning and restoration industry.


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Women in Cleaning and Restoration

This feature will highlight several of these women who are – and are continuing – to shape the industry as we know it.

Traditionally in the carpet cleaning industry, it’s the women who are the target customers, not the owners, cleaners and educators. But women are playing a more prominent role today than ever before in the cleaning and restoration sectors.


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Multimedia

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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Arguably, sending out a client newsletter is the No. 1 key to a reliable cleaning business. In this episode of The Hitman Advertising Show, John Braun covers the true value of mail newsletters, how to send them, how often to send them and more.
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ICS Cleaning Specialist Magazine

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2014 October

The October issue of ICS features stories on the 2015 ICE Expo, differentiation, deodorizing, upholstery cleaning, facebook advertising, up-selling, rug cleaning, the rug tour, and cool products.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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