Editor's Blog

Sundance: Stars, Snow and Soil

January 26, 2009
A weekend in Park City, Utah showed me just how effective a good soil-prevention program can be in even the most adverse conditions.

It was just past midnight last Thursday when the five of us rolled into Park City. Time is tight but life is short, and three days of cinematic excess at the 25th Annual Sundance Film Festival with good friends and fellow cinephiles seemed like just the thing to shake some rust off the creative process.

The plan called for 10 films over 2-plus days, so there’d be little dillying and no dallying. But while rushing from venue to venue, I couldn’t help but notice what the traffic wrought by thousands of Uggs, Merrells and other assorted heavy, deep-treaded footwear was doing to the entryways and indoor areas. Or more to the point, what it wasn’t doing.

All manner of snow, slush, mud, muck and ooze was being traipsed in and out on a more or less constant basis, yet there was little evidence of the devastation such activity had the potential to render. True, we’re not talking about the most delicate of floor coverings here: the heavier the duty the better. But considering the massive amount of foot traffic they were seeing, the efficiency with which the floors were maintained in nearly every venue I entered was quite impressive.

To borrow (and paraphrase) shamelessly from Tabbuchi, “[A clean floor] isn't a state of perfection. It has to be improved, and that means constant vigilance.”

We wrapped up having made seven of the planned 10. A pretty good effort, all things considered. The same goes to the BSCs running the show out at Sundance: nice job guys.
You must login or register in order to post a comment.



Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.


Beginning April 21, Google will start judging websites based on their mobile friendliness. What exactly does this mean to you cleaning website? Find out in the latest edition of The Hitman Advertising Show, which will also cover tips and suggestions on getting mobile compliant.
More Podcasts

ICS Cleaning Specialist Magazine


2015 April

The April ICS issue features content on concrete polishing, green cleaning, air duct cleaning, injection sprayers and new products.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive


The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products


Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view


facebook_40.png twitter_40px.png youtube_40px.png


Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view