Editor's Blog


Only Great Products Will Sustain the Green Movement

January 16, 2009


For the last few years, anything green has received incredible attention. The high price of oil, the threat of global warming, and a strong economy have caused us to view the world through green-tinted glasses. I don’t know about you, but I sometimes feel like I am drowning in a sea of green.

Fast forward to today. Oil is cheap, icy weather engulfs the U.S. (global cooling?), and our economy stinks. Could the vast green sea become a puddle?

Let’s use the 2009 Detroit auto show to gain some perspective. Early hype has focused on all-electric cars, buoyed by their green factor. Is the Chevy Volt the next big hit? Can it help turn GM around? Will the automakers soon sell electric cars by the thousands?

Unfortunately, we’ve been down this road before. GM previously produced electric vehicles, but found the consuming public wasn’t very interested. GM could not sell enough of the cars to make a profit, so it pulled the plug.

As any good marketer will tell you, only innovative, high-quality, service-rendering products will become hits. To enjoy a long life span, hit products also need to keep outperforming all challengers. So the Chevy Volt will succeed only if delivers on its promises, and keeps delivering.

Need an example? The last mass-producer of VHS tapes just announced it is shutting down, a casualty of the more popular DVD format…which is expected to die shortly with the increasing adoption of Blu-ray technology.

So if you’re tired of all the green hype coming your way, relax. Only those products that offer truly exceptional value will last. All the green wannabes will disappear.

How do I know this? You told me. Actually, 414 of you told Clear Seas Research, which conducted a green construction survey on my behalf.

Specifically, 52% of you (readers of BNP Media’s architecture, engineering and construction magazines) said your top reason for shifting to green products and services was to spec/buy/install a “Better Product.” The next closest reason was to be “Socially Responsible” (44%), followed by “Owner’s Request” (42%), “Building Certification” (25%), and “Government Incentive” (25%).

You even told us some of the green products that are helping you meet customer needs in 2009. These include:
  • Solar heating products
  • Low/dual flush toilets
  • Low flow faucets/showerheads
  • Geothermal products
  • High efficiency equipment
  • Recycled carpet
  • Bamboo
  • Recycled flooring materials
  • Energy efficient insulation
  • Recycled roofing products
This survey was conducted in late fall 2008. But with our economy downshifting daily, I strongly suspect that construction pros are no longer selecting green products in order to be socially responsible. They are buying the best products.

So the next time a project manager, facility owner or homeowner asks you to green up their project, pick the products that will perform the best, not the ones with the most hype. Your customer will thank you now and for many years to come.
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Yes, it's only February now - several weeks or months before the thaw depending on where you live - and hopefully this winter has been a profitable one for your business during the historical slow season. But now's also the time to start planning for the busy season - spring - so that you can hit the ground running. In this episode of The Hitman Advertising Show, John Braun shares tips and tricks on how to make this spring your most profitable yet.
More Podcasts

ICS Cleaning Specialist Magazine

CoverImage

2015 March

The March ICS issue features content on cleaning services, green chemistry, encapsulation, terrazzo floors, educating clients and new products.

Table Of Contents Subscribe

Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
View Results Poll Archive

THE ICS STORE

FinalCover.gif
The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.png

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view