It’s been far too long since we’ve recognized those fundamental tools of the trade, those vessels that whisper across the blacktop on molded rubber bearing the names Michelin, Bridgestone, Goodyear and more: the ICS Vehicle of the Month.

Mea culpa. No one to blame but me; 2008 has been the year of the experiment, trying this and that on the Web site, in our e-Newsletters and, of course, in the magazine itself. Somewhere along the way, the VOTM got lost in the shuffle, shunted to the backburner and left on low.

That’s all about to change. Beginning with the August ICS e-Newsletter, the Vehicle of the Month will be back in full force. Not just a machine in which to get from here to there, a professional’s vehicle is his calling card, his supply house, his office, his sanctuary and everything in between.

If you take pride in your vehicle and feel it’s well worth putting on display for all the world to see, our e-Newsletter has a Vehicle of the Month link that takes you to a submission form. Your vehicle delivers when you need it the most; doesn’t it deserve its 15 minutes of fame?