Editor's Blog

Jeffrey Stouffer is editor of ICS Cleaning Specialist magazine.

It's Not Just What You Know, It's Who You Know

July 10, 2008
/ Print / Reprints /
ShareMore
/ Text Size+

This week, guest blogger Graham Dick discusses putting a different spin on networking that he says might be just what you’re looking for to increase your level of success.

A New Twist on Who You Know
By Graham Dick C.R., C.M.P.

Everyone has heard the adage, “It’s not just what you know, it’s who you know.” I want to submit to you a new twist that I believe will turbo charge your level of success: “It’s not just who you know, it’s who knows you.”

I don’t know about you, but my memory just isn’t the steel trap I wish it was. I’ve even been known to forget someone’s name, and boy does that bug me. Yes, I’ve gone to the seminars on using different memory techniques to help remember names, and some would say I’m pretty good at it but from my perspective I just keep falling short. Then I had a paradigm shift that I want to share with you.

Using the universal principle of ‘leverage’, I found a way to leverage my memory by getting people to remember me. I realized that every highly successful person I observed was recognized and known by many times more people than he/she could possibly remember. The president of a country is known by millions, yet the people he knows numbers (maybe) in the thousands.

How could I increase my success by leveraging who knows me? In the case of my industry and business, it’s by volunteering and participating wherever I can add value. That may be locally with the Food Bank or Ronald McDonald House, Chamber of Commerce or Rotary. It may be regionally, by organizing educational events or writing a column in the local paper/magazines. It may be internationally, by participating in RIA and other large industry groups. The value proposition you create when you give of your skills/gifts will always return to you many times over.

Effective networking adds to who you know, but effective volunteering will increase who knows you.


Graham Dick, CR, CMP, is a past officer/director of RIA and current member of the Environmental Council. E-mail Graham at graham@genesisrestorations.com.
You must login or register in order to post a comment.

Multimedia

Videos

Image Galleries

The Experience Spring 2013

See all the sights from Clearwater Beach for the inaugural Experience Conference and Exhibition, held from April 17-20, 2013.

THE MAGAZINE

ICS Cleaning Specialist Magazine

ics cover april 2013 magazine

2013 April

Take a look at the brand new April 2013 issue with features on Marketing, Rug/Carpet Cleaning, and Hard Floor Maintenance.
Table Of Contents Subscribe

ICS Strategy Poll

What, if any, strategies did you take to “bust out of any winter lull?”
View Results Poll Archive

THE ICS STORE

M:\General Shared\__AEC Store Katie Z\AEC Store\Images\ICS\new site\Upholstery_and_drapery.gif
Upholstery & Drapery Cleaning

Upholstery and Drapery Cleaning - Don’t let the name fool you. This is the industry’s only book covering dozens of household fabrics.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

Click here to view

TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

Click here to view

STAY CONNECTED

facebook_40.png twitter_40px.png youtube_40px.pngcrc logo