Editor's Blog

Editor's Blog
ICS editor Eric Fish sounds off on events, news and all the latest hot topics surrounding the carpet cleaning and restoration industries.

Why You Need to Give a Twit About E-Media

September 11, 2009
In 2004, soon after delivering my daughter at Cedarville University in central Ohio, she told me about this interesting computer application called Facebook. It was a new way of interacting with other students on campus and other universities.
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Thinking About Now And Changing Tomorrow

September 6, 2009
You’re a service business, not a fire department!
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Let's Knock Down 5 Million Crappy Houses

August 24, 2009
Last month, three single-family homes I pass while driving to work disappeared.

Poof.
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Teaching The ‘Raising the Objection' Technique

August 23, 2009
Meet those pricing objections head-on and curb a customer’s urge to roam.
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Triangle Of Success

August 16, 2009
Training, sales and marketing reinforce each other.
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Reset

August 11, 2009
If you moved across the street and started over ...  
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Let's Bring Families to Trade Shows

August 10, 2009
I was aghast the first time I visited the annual trade show known as the South Atlantic Well Water Drillers Jubilee in Myrtle Beach, S.C. When the doors to the expo hall opened, in poured hundreds of families.
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Hanging by a Thread

August 3, 2009
I rarely look out my seventh-floor window, but a few weeks ago a dangling window washer grabbed my attention. This guy--let’s call him Wally--was cleaning windows on a building adjacent to the one that houses BNP Media’s offices.
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The Not-So-Sweet Spot

August 2, 2009
Al figures out what a "Right-Size" company should be.
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Why You Need Systems Even More During the Slow Times

July 26, 2009
Systems can make any company run better and be more profitable.
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Multimedia

Videos

Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Most cleaners rely on their online marketing presence to get jobs. But Google hasn't made things easy lately with their algorithm updates, which has impacted a lot of cleaning sites. Here's a look at some tips and suggestions to improve your Google ranking.
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ICS Cleaning Specialist Magazine

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2014 June/July

The June/July issue of ICS features stories on add-on services, carpet repair, cleaning silk rugs and ranking websites on Google.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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