We recently held a poll here on ICSmag.com that asked just how important you all valued social media. Surprisingly, the majority of those polled either answered with either “Too soon to gauge – We do it, but we haven’t’ really seen significant payoff yet” (50%) or with “Not important – we’re doing just fine without it” (29%).

It means you’ve trained and verified what they do know so they can be entrusted to do the tasks assigned to them.

Musically, I grew up with the likes of Green Day, Weezer and Jimmy Eat World, but my all-time favorite act is Bruce Springsteen and the E Street Band. Now “The Boss” is some 35 years my senior, but his music is powerful, inspiring and extremely well-written, which can’t be said about a lot of music these days.So just what does Bruce Springsteen have to do with carpet cleaning?

By now you’ve seen the ad teases and announcements about Clean Restore Connect (www.cleanrestoreconnect.com), a free online network for cleaning and restoration professionals that ICS Cleaning Specialist and Restoration & Remediation magazines are pleased to be launching. Now it’s time to join.

The wrong and the right ways to enter into the family business.

One of the most admirable things about restoration workers is how spontaneous they have to be. When the phone rings and there’s work to be had, they have to get themselves ready to go, whether it’s 6 a.m. or 6 p.m.  Now this little bit that I’m about to share certainly isn’t on the same level as the “drop everything and get out to the site” mentality of what restoration professionals have to go through, but...

What are your goals in three to five years?

There are customers and staff tossing balls into the air and expecting you to effectively juggle them all.

The Restoration Industry Association’s (RIA) 67^th-annual Leadership Summit and Industry Expo (Myrtle Beach, S.C.) came to a close March 29, capping three days worth of convention workshops, keynote addresses, breakout sessions and, of course, networking.

I think Lexus™ got it right when they coined the phrase, “Relentless Pursuit of Perfection”.

Take a look at the brand new April 2013 issue with features on Marketing, Rug/Carpet Cleaning, and Hard Floor Maintenance.