Editor's Blog

Editor's Blog
ICS editor Eric Fish sounds off on events, news and all the latest hot topics surrounding the carpet cleaning and restoration industries.

The Power Of A Great Company Name

By Al Levi
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The power of building a brand starts with a great name.
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Providing Eye Candy for Your Customers

By Tim Fausch
One Comment
Last week I spent a couple days at the Coverings Show in Las Vegas. Usually, I’m very focused at trade shows on meeting readers or advertisers and talking about their specific interests.
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More Ways To Prevent Employees From Stealing Your Calls

By Al Levi
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In the first part of this blog (“Can Your Employees Be Stealing Your Calls?”) that ran on Feb. 20, I gave you the dire scenario of your own employees siphoning
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A Commentary on Cleaning Standards

By Allen P. Rathey
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There has been much talk about establishing definitive cleaning standards within our industry, but efforts have met with mixed success. I believe the reason is basic. 
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Can Your Employees Be Stealing Your Calls?

By Al Levi
2 Comments
Yes! And when I hear the pain in the voice of contractors who have fallen prey to their own staff stealing their calls it’s sickening. Even if you haven’t been
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Winning the Race: Expo Generates New Optimism

By Tim Fausch
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The last two years remind me of running in the San Diego Marathon. It was a brutally hot event. At the starting line, race organizers distributed salt packets and issued dire warnings to slow our pace – or face the consequences.
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Can I Be an Effective Manager and Owner and Still Be Nice?

By Al Levi
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My dad believed that I should never ask any employee to do what I hadn’t done myself.
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Builders Show Spotlights Innovative Products

By Tim Fausch
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The International Builders Show (IBS) always delivers panache. Building product manufacturers use the industry’s biggest stage to unveil their latest and greatest designs, often with the excessive exuberance needed to stand out among the sea of products on display.
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Never Made a Putt...I Didn't Think Was Going In

By Al Levi
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This blog is not about my golf game!
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2011 Building Forecast: Sustainable with a Chance of Profits

By Tim Fausch
No Comments
Canvassing the International Builders Show (IBS) usually is like drinking water from a fire hose. Fortunately, this year’s version was easier to ingest.
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Multimedia

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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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