Editor's Blog

Editor's Blog
ICS editor Eric Fish sounds off on events, news and all the latest hot topics surrounding the carpet cleaning and restoration industries.

3 Things You Need To Do Right Now

By Al Levi
One Comment
(From “7 Things Every Contractor Needs to Do to Maximize Their Internet Marketing”)
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Desperate Times Call For...Simple Measures?

By Tim Fausch
One Comment
I’m amazed at how fast the decline of the U.S. economy has impacted our lifestyles. We are buying far fewer goods and services that we now consider luxuries, and we are slowing the pace of our lives in the process.
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2 Most Important Things To Do To Get Your Phone Ringing

By Al Levi
One Comment
We all need to be great at marketing.
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Five Tactics Your Competitors Are Using to Survive the 'New Normal'

By Tim Fausch
13 Comments
I live and work in the rather sickly Detroit metropolitan market. Every time I drive by a flooring store, granite shop, plumbing showroom or contractor’s truck, I wonder how they are doing. What steps have they taken to cut costs? How long can they keep going if conditions don’t improve?
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Las Vegas Construction Meltdown

By Tim Fausch
7 Comments
I had heard that Las Vegas construction was in huge trouble. According to the reports, the financial meltdown had broken the city’s back. The cranes were idle, the jackhammers silent and the workers sent packing. Put a fork in all those huge building projects--they're dead.
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Are My Bad Weather Blues Good News For You?

By Tim Fausch
One Comment
I’ve cleared my driveway for the 200th time this winter (OK, it just seems like 200 times) only to have it recovered with a fresh blanket of snow before I drive away.
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Sundance: Stars, Snow and Soil

By Jeffrey Stouffer
No Comments
A weekend in Park City, Utah showed me just how effective a good soil-prevention program can be in even the most adverse conditions.
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Are Obama Fans Too Optimistic?

By Tim Fausch
6 Comments
Regardless of where you fall in the political spectrum, you are likely looking forward to a change in Washington. If you are a business owner or manager, you are especially excited by the prospects of a new cadre of leaders generating optimism among consumers.
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Only Great Products Will Sustain the Green Movement

By Tim Fausch
6 Comments
For the last few years, anything green has received incredible attention. The high price of oil, the threat of global warming, and a strong economy have caused us to view the world through green-tinted glasses. I don’t know about you, but I sometimes feel like I am drowning in a sea of green.
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Is Equipment Monitoring Taking Money Out of Your Business?

By Kevin Pearson
No Comments

Over the years I have resisted every attempt by the insurance companies to get me to charge for equipment monitoring. That is, until recently.
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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Don't underestimate the value of a good Internet marketing plan. In fact, if you do this right, it's not uncommon to see ROI along the lines of 30-to-1. Here's a look at 27 free and low-cost tips that you can begin implementing within your cleaning business today to drive more business.
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ICS Cleaning Specialist Magazine

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2014 August

The August issue of ICS features stories on carpet mold, good training, marketing for cleaners, traffic lane cleaning, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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