Items Tagged with 'marketing'

ARTICLES

Using E-mail Marketing to Convert Prospects and Keep Clients

Learn what e-mail newsletters can do for your business
March 1, 2013

E-mail marketing is not only cheap, but it’s effective. E-mail newsletters are something all cleaning companies should be doing. I’ll show you how to properly set up and use e-mail newsletters in your cleaning business.


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Target Your Advertising with Every Door Direct Mail

October 1, 2012
Postcards are a favorite advertising choice for cleaning companies. They’re cheap, simple and they get read.
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Professional Carpet Systems (Superior, CO) Nabs Business Award

June 6, 2012
At the annual Superior, CO Chamber of Commerce Awards Dinner in June 2012, Professional Carpet Systems (PCS) and owners Shawn and Anna Bisaillon were recognized as this year’s Independent Business of the Year.
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The Four "M's" of Marketing

April 2, 2012

Are you breathing a sigh of relief that winter is finally over? Are you relieved that now your phone is ringing? While the doldrums of winter and the lack of phone calls is still a recent memory, let me encourage you to avoid the same trap next year by ramping up your marketing while you are busy.


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How to Prosper in Tough Times

March 1, 2012
These are tough times. This “Great Recession” has ripped apart families, foreclosed on countless homes and destroyed the net worth of millions.
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The Phenomenal 747 Business Model - Part II

February 13, 2012

Last month I shared the first part of my 747 Business Model, the 7 core areas of life. I shared the one and only reason your business exists: to help you achieve your life goals.


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Love Those Dry Erase Boards

January 4, 2012
Twelve years ago, I was cleaning a commercial carpet and I was intrigued by all the dry erase boards all over the office.
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Your "Ultimate Marketing Hub"

December 19, 2011
It isn't exactly a secret: making a carpet look clean is easy. Getting your phone to ring is hard, and it's getting harder! Last month we looked at developing market hubs, businesses that refer their customers to you and vice-versa.
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How to Get OPM

November 22, 2011
Gordon Gekko made the acronym “OPM” famous in the movie Wall Street by going after “Other People’s Money.” But you need to focus on a different OPM: Other People Marketing…for you!
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Finding Your Golden Nugget: The Value of Events

November 22, 2011
The Golden Nugget: a nostalgic picture of the Las Vegas of times past. Recently I was at Connections, and I brought my wife and two of my managers with me.
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The Experience Spring 2013

See all the sights from Clearwater Beach for the inaugural Experience Conference and Exhibition, held from April 17-20, 2013.

THE MAGAZINE

ICS Cleaning Specialist Magazine

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2013 April

Take a look at the brand new April 2013 issue with features on Marketing, Rug/Carpet Cleaning, and Hard Floor Maintenance.
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ICS Strategy Poll

What, if any, strategies did you take to “bust out of any winter lull?”
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THE ICS STORE

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Upholstery & Drapery Cleaning

Upholstery and Drapery Cleaning - Don’t let the name fool you. This is the industry’s only book covering dozens of household fabrics.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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