Items Tagged with 'carpet cleaning marketing'

ARTICLES

Last Minute Holiday Marketing Ideas

People want and need cleaning before the holidays.

If you waited until the last minute to plan your holiday marketing, don't worry. 


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Neighborhood Marketing with Every Door Direct Mail

Every Door Direct Mail, or EDDM, is a service provided by the United States Post Office. There are similar programs in Canada, but here we’ll concentrate on the U.S. mail program.


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Cleaner’s Corner: How One Idaho Cleaner Beats the Winter Slow Season

Forward thinking, innovative promotions help keep operations busy during winter.

It’s the middle of November when we catch up with Jeremy Higley and there’s already six inches of snow on the ground in Boise, Idaho, the market that Higley’s business, Ultimate Carpet Cleaning (Boise), serves


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Ask Steve: How Should I Go About Setting Up a Residential Maintenance Plan for Clients?

Our key was in training and motivating our employees to sell the "Stay Beautiful" program at the end of the first-time cleaning. 


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Ask Steve: What Are Some Hot “Emotional” Words I Can Use in My Marketing?

 Senses are the fast track to human emotions and, once again, emotional connections are the basis of all marketing.  


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Is Facebook Advertising Still Relevant?

Facebook is huge. Most of your clients visit Facebook multiple times per week.


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5 Reasons Your Cleaning Company May Fail

In the contract cleaning industry, it’s estimated that about half of all companies fail within five years.


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Ask Steve: Is Going Door-to-Door Worth the Time (and Effort)?

 I can’t think of a faster, easier and cheaper way to break into carpet cleaning than going door-to-door. But you must do it right.  


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Neighborhood Marketing With Doorknob Hangers

One of the most attractive advertising methods for cleaners is doorknob hangers - it’s quick, economical and you can target the exact clients you want.


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Ask Steve: How Can I Match the Marketing Muscle of the National Franchises?

Many of the “national big boys” are really great marketing companies that just happen to clean carpets.


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

The winter slow season is a great time to pursue commercial cleaning accounts and stay busy. John "the Hitman" Braun solicited questions from thousands of cleaners across the country regarding their questions on commercial cleaning accounts and answers them in this episode of the show.
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ICS Cleaning Specialist Magazine

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2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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