Items Tagged with 'carpet cleaning marketing'

ARTICLES

The Key to a Reliable Cleaning Business

March 3, 2014

Many cleaners struggle to stay busy. Training, customer service and quality work are super important in our line of work.


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Prepare Now to Stay Busy This Winter

Consumer pockets are tight once the Christmas credit card bills roll in at the beginning of January
January 1, 2014

 Once December 24th hits, most companies need to have a different marketing plan to keep busy. This is especially true for cleaners in the north where it can be difficult to get clients during winter, but even if you operate in a warmer area, January and February can still be tough months. 


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Ask Steve: How Can I Land the Real “Big Jobs?”

"It never hurts to ask."
January 1, 2014

So the fastest, easiest and certainly the quickest marketing you will ever do is to pick one morning a week to make 15-20 sales calls.


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Ask Steve: How Should I Letter My Cleaning Vans?

One huge mistake cleaners make with wraps is they put too much on their vehicle
October 24, 2013

 Great to hear you are growing and are focused on your marketing. Too many carpet cleaners aren’t doing either one! 


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5 Marketing Strategies You Should be Doing (But Probably Aren’t)

The key is to have your hand in more than one strategy and not put all your marketing “eggs” in one basket.
August 6, 2013

There are five key marketing strategies you should strongly consider doing in your cleaning business.


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Fusion Marketing: A Key to Attracting Fresh, Qualified Prospects

Fusion marketing is one of the most powerful marketing strategies you can use and it gives you tons of exposure to new prospects while spending little or no money
July 3, 2013

Is your cleaning and restoration business still hurting from the recession? Do you get less and less results from advertising and feel like you are chasing new customers?


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How to Market Additional Services

Most marketing experts will agree that the people you've already done business with are the best people to attempt to get business from again
June 17, 2013

Marketing additional services in your cleaning business is a wise decision. It takes more than buying the right equipment and getting the proper training for the service.


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First Class, Bulk or Saturation: Which Postcard Mailing Method is Right for You?

A look at the three primary ways to send postcards
April 3, 2013

One of the biggest questions I get from cleaners is, “What is the best way to send postcards?”


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Advertising Tips to Bust Out of the Winter Lull

February 4, 2013

Depending on your location, it can be tough to get business in the winter. So this month, I decided to give you some tips to get business coming your way.


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Take Your Prospect From Offline to Online

December 3, 2012

One key advertising principle is that the more means of response you give, the better your response rate. Knowing this, it makes perfect sense to include your website along with your phone number in all of your advertising.


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The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

THE MAGAZINE

ICS Cleaning Specialist Magazine

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2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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