Items Tagged with 'running a carpet cleaning business'

ARTICLES

Can Your Company Truly be Viewed as “Different?”

“Being different is good; embrace it.” - Simon Cowell

Should you be “different” from other carpet cleaners? Well, just analyze your average competitor’s attitude, appearance, employees, vehicles, equipment and image.


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Ask Steve: What Are Some Hot “Emotional” Words I Can Use in My Marketing?

 Senses are the fast track to human emotions and, once again, emotional connections are the basis of all marketing.  


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Ask Steve: What’s the Difference Between a “Good” and “Bad” Business Acquisition?

 Remember that with buying a business you should not be only talking customers or dollar volume.  


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Ask Steve: What Else Can I do to Build Commercial Cleaning Accounts?

With commercial sales it all comes down to averages. The more time you spend fishing, the more fish you catch! 


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Differentiation: Why it’s Important (and How to Do it!)

“Successful people are ‘different’ because they will do what others won’t.”

What the heck does “differentiate” mean?! Good old Google comes through again with the definition: “become different in the process of growth.”


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Ask Steve: Is Going Door-to-Door Worth the Time (and Effort)?

 I can’t think of a faster, easier and cheaper way to break into carpet cleaning than going door-to-door. But you must do it right.  


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Ask Steve: What’s the Best Way to Market to Big Commercial Accounts?

I got some of my profitable accounts just by stopping in to new construction that was near completion

Congratulations on focusing on the often overlooked, but oh-so-very-profitable, commercial contract market for floor maintenance. 


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Level 5 of Being Phenomenal Successful Person – Character

Over the past few months, I’ve shared “The 5 Levels of Being Phenomenal.” The levels are the stages everyone goes through when they are attempting to change a habit, reach a new goal or develop a skill.


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“Playing the Field” with Employees

“Flirting is the gentle art of making a man feel pleased with himself.” –Helen Rowland

I hear it all the time. “Steve, my body is getting tired.” And then very hesitantly, “I’m finally thinking about hiring an employee…” Yep, this hardworking solo cleaner is quite correctly scared to death!


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Ask Steve: How Can I Increase Bookings Over the Phone?

It is extremely hard to differentiate yourself over the phone.


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Multimedia

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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.

Podcasts

The winter slow season is a great time to pursue commercial cleaning accounts and stay busy. John "the Hitman" Braun solicited questions from thousands of cleaners across the country regarding their questions on commercial cleaning accounts and answers them in this episode of the show.
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ICS Cleaning Specialist Magazine

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2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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THE ICS STORE

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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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STAY CONNECTED

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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