Items Tagged with 'running a carpet cleaning business'

ARTICLES

Ask Steve: What’s the Best Way to Market to Big Commercial Accounts?

I got some of my profitable accounts just by stopping in to new construction that was near completion
By Steve Toburen
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Congratulations on focusing on the often overlooked, but oh-so-very-profitable, commercial contract market for floor maintenance. 


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Level 5 of Being Phenomenal Successful Person – Character

By Howard Partridge
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Over the past few months, I’ve shared “The 5 Levels of Being Phenomenal.” The levels are the stages everyone goes through when they are attempting to change a habit, reach a new goal or develop a skill.


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“Playing the Field” with Employees

“Flirting is the gentle art of making a man feel pleased with himself.” –Helen Rowland
By Steve Toburen
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I hear it all the time. “Steve, my body is getting tired.” And then very hesitantly, “I’m finally thinking about hiring an employee…” Yep, this hardworking solo cleaner is quite correctly scared to death!


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Ask Steve: How Can I Increase Bookings Over the Phone?

By Steve Toburen
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It is extremely hard to differentiate yourself over the phone.


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Avoiding the “Crash and Burn” Phenomenon! – Part III

“Maybe we’ll live and learn. Maybe we’ll crash and burn.” – John Legend
By Steve Toburen
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Failing is never fun. And it is just so tragic to see a hard-working carpet cleaner “crash and burn.” The financial (and emotional) shrapnel of a business imploding can destroy all involved, especially the family.


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Ask Steve: How Can I Avoid Being Taken Advantage Of?

By Steve Toburen
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By gifting your prospect the spotter before they decide on who will do their cleaning, you are using the principle of reciprocity. 


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Ask Steve: At What Point in the Job Should I Sell Carpet Protector?

The easiest way to sell protector? Ask!
By Steve Toburen
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What we affectionately call "upselling" is really giving the customer an opportunity to spend more money with us.


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Ask Steve: What Was the Dumbest Thing You Ever Did?

By Steve Toburen
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Let me tell you about one of my first dumb stunts...


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Ask Steve: How Much is “Too Much” to Pay Cleaning Techs?

I am firmly convinced as an industry we do not nearly pay our technicians well enough
By Steve Toburen
One Comment

If you are paying marginal wages don’t be surprised if you get marginal workers.


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Ask Steve: After a Failed Past Attempt, How Can I Start a Successful Cleaning Business?

By Steve Toburen
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You will be successful if you truly want to be. We will all be rooting for you. 


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The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

Podcasts

Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
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ICS Cleaning Specialist Magazine

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2014 September

The September issue of ICS features stories on moisture detection, disinfectant services, neighborhood marketing, then we discuss the last level of being phenomenal, and cool products.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

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ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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