It seemed so seductively simple all those many
years ago. Since, as a mediocre high school student my high-end career
prospects were basically zero, I’d just start my own business. (It didn’t help
that I had no college degree, no special vocational skills and an ugly
rebellious streak to boot!)
Remember the good ole’ days when you could just park the
truck and be done? All you needed to manage your business was a quick and
simple appointment book. That was before you realized that business software
could help you protect your business and make it grow.
You already know having a website is important. But did you
know the content of your website could make or break your cleaning business?
I’m going to give you some secrets that will make you take another look at your
website and help you increase sales.
I just finished teaching another successful
Color Repair course in Denver for a group of professional cleaners. Quite
naturally, I had a few skeptics in the class, those who don’t see the income
potential they might enjoy by performing this service for their customers.
June is the time for CRA semi-annual membership sign-ups. Become a new Cleaning and Restoration Association member by signing up for the months of June-December at half off the regular registration price.
At the Certification Council in April, I talked
about the seven “P’s” of planning (Prior, Proper, Planning, Prevents,
Persistently, Poor, Performance) and how we are using this process to
accomplish many of our relationship-building goals for 2012.
Keeping the official name of the organization IICRC, while using the cleantrust, an IICRC program, in consumer-facing materials, allows the organization to build on its more than 40-year history of identifying and promoting an international standard of care for the cleaning, restoration and inspection industries.
The Restoration Industry Association (RIA) has announced the creating of an entry-level online training course addressing broad knowledge for those interested in the practice of water damage restoration.
CleanSeal has released the Portable “Mini” 1200 bipolar ion streaming air quality component unit, which is designed to eliminate odors while attacking and neutralizing any dangerous organic and chemical toxins.
HydraMaster has released the TITAN H20 truckmount, which is
purposefully designed for extraction and water recovery purposes. It features a
liquid-cooled 32.5-hp engine and over 400 cfm, which gives it the power to
handle extra long hose reaches, run dual wands and achieve fast drying times.
A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.
Have a limited marketing budget but realize the importance of neighborhood marketing? Try doorknob hangers, a low-cost, yet highly effective way to drum up more business. In this episode, John Braun discusses the value of this tactic as well as what you should include on the materials you're hanging.
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.