ICS Cleaning Specialist Magazine

June 2012

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2012 June

Take a look at the brand new June 2012 issue!

Cutting the "C.R.A.P." Business Model: Part I

It seemed so seductively simple all those many years ago. Since, as a mediocre high school student my high-end career prospects were basically zero, I’d just start my own business. (It didn’t help that I had no college degree, no special vocational skills and an ugly rebellious streak to boot!)
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Going Mobile: Taking the Office to the Field

Remember the good ole’ days when you could just park the truck and be done? All you needed to manage your business was a quick and simple appointment book. That was before you realized that business software could help you protect your business and make it grow.

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How Important Really is a Website?

You already know having a website is important. But did you know the content of your website could make or break your cleaning business? I’m going to give you some secrets that will make you take another look at your website and help you increase sales.
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Rug Dyeing Tactics: Part I

I just finished teaching another successful Color Repair course in Denver for a group of professional cleaners. Quite naturally, I had a few skeptics in the class, those who don’t see the income potential they might enjoy by performing this service for their customers.
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The Trickle-Down Effect

As an owner or manager of an operation, you must understand the effects of your actions on the people you employ.

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CRA News

June is the time for CRA semi-annual membership sign-ups. Become a new Cleaning and Restoration Association member by signing up for the months of June-December at half off the regular registration price.

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News and View from ARCS

The Association of Rug Care Specialists (ARCS) has announced the members of its Executive Committee for 2012-13...

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Relationships, Relationships, Relationships

At the Certification Council in April, I talked about the seven “P’s” of planning (Prior, Proper, Planning, Prevents, Persistently, Poor, Performance) and how we are using this process to accomplish many of our relationship-building goals for 2012.
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Company program exceeds 5,000 members

It’s been three years since launch and Legend Rewards, an industry customer loyalty program, has reached 5,000 participants.

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IICRC explains name change, unveils new website

Keeping the official name of the organization IICRC, while using the cleantrust, an IICRC program, in consumer-facing materials, allows the organization to build on its more than 40-year history of identifying and promoting an international standard of care for the cleaning, restoration and inspection industries.

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Internet marketing workshop to be held June 22

Hitman Advertising will hold a live Internet marketing workshop in Pensacola, FL for cleaning companies on June 22.

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New Facebook site launched

Sustainability Dashboard Tools, a web-based system which allows businesses and facilities to reduce operating costs by proper management and monitoring, has launched a new Facebook page.

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Online Water Loss Course Introduced

The Restoration Industry Association (RIA) has announced the creating of an entry-level online training course addressing broad knowledge for those interested in the practice of water damage restoration.


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Velocity Technologies

The truckmount alternative company

South Carolina-based Velocity Technologies is working to provide professionals with alternative cleaning hardware in developing its electric and hybrid truckmounts.
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Tornado Industries

Quiet, powerful cleaning

The TV2 Canister Vacuum from Tornado Industries offers 70 cfm of air flow, making it an option for environments including healthcare facilities, restaurants and schools.
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Powerful air dryers

CFR has released a line of Pro Dryers, which feature powerful air movement to speed the drying process.

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Shark Pressure Washers

Portable, flexible pressure washing

The TRS-2500 standard trailer-mounted pressure washer package provides portability and flexibility.

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New advances in dehumidification

CTI has released the Dry Max LGR 2000, which features heated dry air output for fast moisture uptake, hot gas bypass to minimize defrost cycles, an auto pump out and carbon filter air scrubbing.
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Innovations in IAQ

CleanSeal has released the Portable “Mini” 1200 bipolar ion streaming air quality component unit, which is designed to eliminate odors while attacking and neutralizing any dangerous organic and chemical toxins.

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U.S. Products

Heated portable extractors

U.S. Products has released its HydraPort series of portable extractors, which were designed and engineered down to the smallest detail.
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Five new thermal imaging cameras introduced

Fluke Corporation has introduced five new thermal imaging cameras for troubleshooting and diagnostic jobs.

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Compact auto scrubbing

Powr-Flite has introduced the CAS16 compact auto scrubber for cleaning floors in small- to medium-sized locations.
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An extraction and water recovery truckmount

HydraMaster has released the TITAN H20 truckmount, which is purposefully designed for extraction and water recovery purposes.

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A carpet spotting, extraction and bonnet cleaning solution

The ES 93+ from Enviro-Solutions is a cleaner designed for the likes of carpet spotting, extraction, bonnet cleaning and grout cleaning, cleaning rubber floors and removing grease build-up.
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naturalESTIMATION data capture software introduced

ExpeData has released naturalESTIMATION, an automated solution leveraging mobile data capture capability on tablets combined with intelligent estimation workflows.

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Bridgepoint Systems

Wool Perfect nabs approved certification

Cleaning technicians can now use Bridgepoint Systems' Wool Perfect as a preconditioning agent for cleaning wool rugs, carpet and upholstery.

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The June ICS Must See Product Gallery

Check out the June ICS Must See Product Gallery for the latest technology and innovations currently on the market.

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Image Galleries

The 2014 Experience Conference and Exhibition

A look in photos at the 2014 Experience Conference and Exhibition, which was held from April 24-26 at the Embassy Suites Convention Center and Spa in Frisco, Texas.

1/27/15 2:00 pm EST

Grow Your Business and Improve Operations with New Payment Technology

Attend this free webinar to learn how new developments in payment technology can help you close more jobs, increase upselling opportunities and improve operations.


While winter is considered the "slow season" for carpet cleaners, it can also be a season of great opportunity. In this episode of The Hitman Advertising Show, John Braun offers advice for keeping revenue consistent during the cold weather months so you're thriving - and not just surviving - the winter.
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ICS Cleaning Specialist Magazine


2014 Nov/Dec

The Nov/Dec ICS features content on how to get better meter readings, a roundtable on truckmount development, neighborhood marketing and more. Also included is the annual Buyer’s Guide and Directory.

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Janitorial Work

In addition to residential and commercial carpet cleaning, do you do any janitorial work on the side?
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The Carpet Cleaner's Book of Unlimited Success! (ebook)

Don’t worry about the recession or about your competition.  Now you can be the owner of over 400 ways for carpet cleaning professionals to make more money and get more jobs!

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Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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Truckmount.jpgEquipment listings and specifications from the leading industry manufacturers.

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