- THE MAGAZINE
Web Exclusive Features
Once December 24th hits, most companies need to have a different marketing plan to keep busy. This is especially true for cleaners in the north where it can be difficult to get clients during winter, but even if you operate in a warmer area, January and February can still be tough months.
No one is going to refuse you permission to park close to their house. However, by you asking permission, the homeowner feels in control and this is very important.
How can you make more money on the job? That’s easy! Start practicing the art of up-sales!
More years ago than I care to remember, a new carpet cleaner came to my town. I met him, and while he was civil to me, I could tell he was both intensely competitive and very insecure. Bad combination! I'll call him "George."
I was scared to death when it came to making sales calls on people twice my age and twenty times my income! And yet I personally developed virtually all of those almost $400,000 per year in regular commercial accounts!
Fleas brought in by pets - particularly multiple pets - can be a major problem when they transfer from the animal to other fleecy materials, such as carpet and upholstery, and then lay their eggs and multiply.
Let’s look at your two big options going forward:
If you aren’t making a decent living after 18 months in business, it can only be one or more of these three problems: A) You aren’t charging enough, B) you aren’t doing enough volume or C) you are expecting too much too soon.
The corners and edges of rugs often curl up. These problems, unsightly and potentially hazardous, will only get worse with time causing wear and damage that is expensive to repair.
Great to hear you are growing and are focused on your marketing. Too many carpet cleaners aren’t doing either one!