Marketing (Traditional, Internet, Social Media)

From mobile platforms to Xactimate, here you’ll find info on the software and technology to make business run smoother.

ARTICLES

How to Market a “Green” Cleaning Business

April 3, 2014

Going green is a hot topic these days. Nearly every type of company imaginable is putting on the “green” banner, so would it be wise for a small cleaning company to go green?


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The Key to a Reliable Cleaning Business

March 3, 2014

Many cleaners struggle to stay busy. Training, customer service and quality work are super important in our line of work.


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How to Market the Benefits of Your Cleaning System

February 7, 2014

It doesn’t matter which cleaning system you use. Truckmount, portable extractor, bonnet cleaning and encapsulation are all the same in the eyes of most consumers.


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Prepare Now to Stay Busy This Winter

Consumer pockets are tight once the Christmas credit card bills roll in at the beginning of January
January 1, 2014

 Once December 24th hits, most companies need to have a different marketing plan to keep busy. This is especially true for cleaners in the north where it can be difficult to get clients during winter, but even if you operate in a warmer area, January and February can still be tough months. 


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7 Social Media Sites Your Business Needs to be on Today (Examples Included)

You don't need to spend dozens of hours a week on social media. If you do it right, one or two hours per week are all you need.
November 29, 2013

Your social media plan should start with Facebook. But it surely should not end there. What if I told you there were other social media sites that are just as important and some even more important for your cleaning business marketing?


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Innovative Marketing and the Five “M’s”

The first thing you want to have in your plan is a goal.
November 29, 2013
When most cleaners think about marketing and especially “innovation,” they’re focused on the next “strategy” or tool rather than taking an overall look at their marketing approach.
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Phenomenal Marketing Systems: Part 1

Regardless of the type of marketing you do, it must increase sales
August 15, 2013

 A phenomenal marketing system consistently produces your perfect target prospect.  


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5 Marketing Strategies You Should be Doing (But Probably Aren’t)

The key is to have your hand in more than one strategy and not put all your marketing “eggs” in one basket.
August 6, 2013

There are five key marketing strategies you should strongly consider doing in your cleaning business.


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Fusion Marketing: A Key to Attracting Fresh, Qualified Prospects

Fusion marketing is one of the most powerful marketing strategies you can use and it gives you tons of exposure to new prospects while spending little or no money
July 3, 2013

Is your cleaning and restoration business still hurting from the recession? Do you get less and less results from advertising and feel like you are chasing new customers?


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How to Market Additional Services

Most marketing experts will agree that the people you've already done business with are the best people to attempt to get business from again
June 17, 2013

Marketing additional services in your cleaning business is a wise decision. It takes more than buying the right equipment and getting the proper training for the service.


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Multimedia

Videos

Image Galleries

The 2013 Experience Convention & Trade Show

A look back in photos at the 2013 Experience Convention & Trade Show in Las Vegas.

THE MAGAZINE

ICS Cleaning Specialist Magazine

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2014 April

Take a look at the April 2014 issue with features on air movers, going green, carpet cleaning and new products & technologies.

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Social Media

Social media is a good way to regularly keep in touch and interact with current clients and reach potential ones. What social mediums do you use in your cleaning/restoration business?
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THE ICS STORE

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Get Paid! (ebook)
Over 30 authors – over 40 articles…from attorneys, contractors, consultants, instructors and others, both inside and outside the restoration industry. R & R, C & R and Cleanfax, opened their archives and gave us the best they had, other chapters were created just for the “Get Paid!” book and its readers. And every one of them has ideas for how to get paid what you are owed.

More Products

ICS DIRECTORY AND BUYING GUIDE

Director_Buyer.jpgThe premier resource and reference guide for the cleaning and restoration industries.

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TRUCKMOUNT EQUIPMENT AND ACCESSORIES GUIDE

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